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Kerzner International Appoints Bruce Himelstein as Chief Marketing Officer

Luxury Hospitality Veteran to Oversee Strategic Marketing and Sales Across All Resort Brands

PARADISE ISLAND, The Bahamas--March 3, 2010--Kerzner International Holdings Limited (the “Company”), which through its subsidiaries, is a leading international developer and operator of destination resorts, casinos and luxury hotels, today announced the appointment of Bruce Himelstein as Executive Vice President/Chief Marketing Officer. Himelstein has an award-winning career with over 30 years of experience in the luxury hospitality industry. He most recently garnered success as the Corporate Senior Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company where he spent 7 years leading its marketing campaigns to re-stimulate and grow the brand. Himelstein will be based in the Company’s Plantation, Florida offices and will report directly to Sol Kerzner, the Company’s Chairman and Chief Executive Officer.

“Bruce brings a wealth of sales, marketing and award-winning experience to Kerzner, and I feel very fortunate that he will be joining our team to continue our tradition of excellence and leadership in the luxury resort industry,” said Kerzner.

In his new role, Himelstein will be responsible for the global marketing strategy for the company, including the overall strategic sales, marketing, revenue management, e-commerce, public relations, promotions and brand management for all Kerzner brands. Himelstein will also be closely involved with the overall strategic planning for the Company.

“Kerzner is truly dynamic in its field of luxury destinations and I am looking forward to successfully and creatively enhancing the company’s brand. I am delighted to join Sol Kerzner’s team and cannot wait to see what this new opportunity will bring,” said Himelstein.

Himelstein received a degree in communications from the State University of New York at Geneseo and has earned multiple awards and recognition including being the past global chairman of Hospitality Sales and Marketing Association International (HSMAI).

Kerzner International Holdings Limited through its subsidiaries, is a leading international developer and operator of destination resorts, casinos and luxury hotels. Kerzner’s flagship brand is Atlantis, which includes Atlantis, Paradise Island, a 2,317 room ocean-themed destination resort in The Bahamas, as well as The Cove Atlantis and The Reef Atlantis. Kerzner extended its Atlantis brand globally with the development of Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort opened in late 2008 on The Palm, Jumeirah. Kerzner’s most recent development is Mazagan Beach Resort, a 500-room destination casino resort in Morocco, which opened in October 2009. Kerzner also manages six of the top-rated luxury resort properties in the world under the One&Only brand located in The Bahamas, Mexico, Mauritius, the Maldives, South Africa and Dubai. One&Only The Palm, Dubai will open in October 2010. For more information concerning Kerzner and its operating subsidiaries, visit



Kerzner International Holdings Limited, The Bahamas
Jennifer Glaisek, 242-363-6018


Also See: One&Only The Palm, Dubai Being Developed by His Highness Sheikh Bin Saeed Al Makthoum and Sol Kerzner, of Kerzner International the Parent Company of One&Only Resorts / November 2009

Kerzner and Istithmar Agree to Expand Atlantis, the Palm, Dubai to 2,000 Rooms, Development Costs Grow from $650 million to $1.1 billion / June 2004

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