News for the Hospitality Executive |
Mövenpick Hotels
& Resorts
Merchandises Hotels Online with VFM Leonardo’s
VBrochure Online Merchandising
System
Upscale hotel management company uses
VBrochure
to better merchandise its hotels online
with visual content across the largest
network of travel intermediaries and websites.
“The majority of hotel guests research numerous hotels on a countless number of websites. Thus, providing engaging visual content is absolutely essential to winning their business when they are ready to book,” said Heiko Siebert, Vice President Distribution, Mövenpick Hotels & Resorts. “VBrochure is a merchandising system that provides travel shoppers on thousands of websites with an interactive gallery of hotel photos, virtual tours and videos that showcase the unique features, amenities and experiences that Mövenpick hotels have to offer.” “A travel shopper’s likelihood of booking increases significantly when they view hotel visuals, particularly rich media. Our VBrochure system enables hotel management companies and individual properties to capitalize on this by getting their visual content out to the largest number of travel websites and intermediaries. By giving travel shoppers the opportunity to explore their hotel’s visually during the research process, Mövenpick Hotels & Resorts are better positioned to inspire shoppers to book with them,” said Paolo Boni, President and CEO, VFM Leonardo. About Mövenpick Hotels & Resorts Mövenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a About VFM Leonardo VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo. |
Contact: Julie Vieth Communications Specialist www.vfmleonardo.com Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 [email protected] |