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Softscribe Inc. Signs Cendyn

Digital PR Firm Increases 2009 Sales 26% Year-to-Date,
Rides Wider Boom in PR and Social Media

ATLANTA, GA – January 27, 2010 – Softscribe Inc., a 10-year-old technology Internet public relations firm that increases relationships and sales for companies targeting the green tourism and hospitality, green government and related markets, today announced that 2009 fiscal year-to-date sales increased 26%. Softscribe Inc. also recently added the leading full-service hotel interactive marketing and sales agency, Boca Raton-based Cendyn, to its client portfolio.  Client trust, partnership and diligence were cited as reasons for Softscribe’s success in a year that saw ad revenue shrink globally and public relations budgets expand (Read trend story here:

“We export 100% positive business confidence to our clients and the industries we serve, and we take the job of prospecting new clients seriously,” said Michael Squires, president and COO of Softscribe Inc. “Our team aggressively pursues innovative solutions to support our clients’ goals. Cendyn is an ideal match for us because they value the same goals.  Cendyn’s management team is very positive and has a 14-year track record of delivering leading edge solutions to their customers.”

Michael B. Squires, president, Softscribe Inc. 
Fast-moving Cendyn broadens revenue for its clients.
“Softscribe understands the direction business and sales communications is headed; they are a forward thinking company and we value our new partnership," said Charles Deyo, president and founder of Cendyn, who was with Hyatt Hotels Corporation for 13 years, Kerzner International and Boca Resorts before founding Cendyn 14 years ago.

Cendyn trumps competitors with 12 Adrian Awards for Excellence in Web Marketing; Adds anchor text capability to the industry.
One example of the Cendyn-Softscribe Inc. innovation machine is the recent addition of anchor text capability to three major hospitality industry news feeds:  Hotel-Online, Hotel News Resource and Hsyndicate.
Anchor text, the clickable text visible when you mouse over a hyperlink, boosts search engine rankings and increases click through rates.  “Charles requested we include it as a best practice, so we worked with our main distribution channels to put the benefits of anchor text in place for everyone in the industry,” explained Squires. “It is this attention to detail that enables Cendyn to lead the industry and capture 12 Adrian Awards for Excellence in Web Marketing. These include a Gold Award that puts Cendyn in line to win a Platinum Adrian Award, and the coveted “Best of Show.””  Winners will be announced at the Adrian Awards Gala February 1, 2010 in New York.
About Cendyn
Cendyn, based in Boca Raton, Florida, leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated hotel internet marketing solutions uniquely proven in the hospitality and tourism market.
Established in 1996, Cendyn is a full-service hotel interactive marketing and sales agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.  The company is a solid resource of hospitality professionals who innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties.  Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our website  Let Cendyn show you how far an idea can go!
About Softscribe® Inc.
Softscribe Inc. leverages over ten years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve our clients’ business goals. We help technology companies targeting the green tourism + hospitality, green government and related markets to drive sales. We do this with an emphasis on relationships and our customized blend of digital marketing programs. Our best-in-class clients include Activision.TV, Aptech Computer Systems, Inc., Cendyn, Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies.  We would like to help you, too. For more information please visit
SOFTSCRIBE is a registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.


Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404) 256-5512
Twitter:  @Juliesquires
Email:  Julie(at)softscribeinc(dot)com



Also see: How to Leverage Social Media to Add Value to Your Hotel Business; Softscribe Inc. CEO tracks with expert Chris Brogan: video gives hoteliers a social media power snack / December 2009

How to Get More Sales from Your Public Relations and Marketing Dollars / Julie Keyser-Squires / November 2009

Softscribe Inc. Signs Ilan Lael Foundation; James Hubbell and family pioneer “beauty as a door to change,” green construction through straw bale techniques / September 2009

Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification; 'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads / August 2009

Softscribe Inc.’s First Users Group Reveals Keen Tech Vendor Appetite for Social Media; Meetup of 30 people during HITEC represented 100% client attendance / July 2009

Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media / Julie Keyser-Squires, APR / June 2009

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