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News for the Hospitality Executive |
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Shangri-La Hotels and Resorts Unveils Industry's
First
Multilingual Interactive Mobile Website
HONG KONG, January 11, 2010 - Shangri-La Hotels and Resorts, Asia
Pacific's leading luxury hotel group, has launched the industry's first
multilingual user-friendly mobile website at http://www.shangri-la.com ,
providing guests convenient access anytime and anywhere from their
smartphone devices. The mobile website allows guests to reserve, modify
or cancel a booking with real-time availability. In addition, members
of Shangri-La's guest recognition programme, Golden Circle, can use
their profiles for quicker reservations. Created with simplicity and comprehensiveness in mind, Shangri-La's new mobile website is available in English, Chinese and Japanese and designed specifically for popular smartphones such as Apple iPhone(R), BlackBerry(R), Android and Nokia Nseries smartphone screens. Mobile-friendly features include a simple navigation system for easier and faster hotel searches and bookings, a clean and clutter-free design, an enhanced photography presentation and interactive maps. "Mobile devices are increasingly used by travellers to get connected to the Internet on the road and we are confident that our new mobile website will be invaluable to guests who prefer the convenience of a smartphone. We recognise the inherent usability issues with today's smartphones and have addressed them with the latest mobile web technology to offer one of the most user-friendly mobile web browsing experiences in the travel industry," said Michael Leong, director of corporate e-business, Shangri-La Hotels and Resorts. Enhanced photography presentation and interactive maps are two further firsts for hotel mobile websites. Optimised for the Apple iPhone(R), users can click on to picture thumbnails to view hotel photographs in full-screen mode, a function that uses the iPhone's accelerometer mode to switch between portrait and landscape orientations. The mobile website also features interactive Google maps that allow users to zoom in to street level details to help find their way to a Shangri-La or Traders hotel. Navigating http://www.shangri-la.com via a smartphone is made easy by the cleanly laid out pages and information is displayed on demand to minimise screen clutter. Another design feature is the reduced need for typing while browsing the website, helping users navigate more quickly by avoiding the use of typically unwieldy smartphone virtual keyboards. To access the new mobile website, users simply visit http://www.shangri-la.com on their smartphone's browser. About Shangri-La Hotels and Resorts Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific's leading luxury hotel group, currently owns and/or manages 65 hotels under the deluxe Shangri-La and mid-market Traders brands, with a rooms inventory of over 28,000. The group has over 40 projects under development in Austria, Canada, mainland China, France, India, Macau, Malaysia, Philippines, Qatar, Seychelles, United Kingdom and the United States. For more information and reservations, please contact a travel professional or access the website at http://www.shangri-la.com . For digitised pictures of the group's hotels, please go to http://www.shangri-la.com/imagelibrary . |
| Contact:
Sari Yong |