| January 2010 - After the recent news about Tiger
Woods, the word Tiger has proven to be a popular search term on the web
these days. Now a global technology company has found two of its
key search terms [‘rate’ and ‘tiger’] are bringing unsuspected visitors
to its website, a rather pleasant side affect – which is more than Mr.
Woods can say for his recent media attention. The recent press on Tiger Woods has provided significant tracking for RateTiger, the largest international provider of channel management, revenue management and benchmarking software for hotels. But there is more traction on the web. Google announced it experienced a 5,000% increase in searches for the sportsman between November and December with many golfing and news websites experiencing a similar trend. Simply by typing in ‘Rate’ and ‘Tiger’ internet users can ‘Rate Tiger Woods’ mistresses’, ‘Rate Tiger Woods performance’, or optimise revenue with ‘RateTiger’. Despite the increased interest, the company points out that it clearly has nothing to do with golf or Tiger Woods in person, “RateTiger is a premium product that can handle multiple partners,” said Keith Povah, VP International Sales, eRevMax – the parent company to the hospitality technology brand. “Our customers put a Tiger in their hotel because we fill beds across the globe time and time again!” "Although we enjoy the extra attention, this is where our similarities end, after all - we deal with reservations and rates for hotels. The closest we come to golf is when one of our customers has their own course," concluded Sascha Hausmann, CEO. About eRevMax International: Please feel free to contact Ryan Haynes: [email protected] +44 (0) 7825 661575, for any queries or interview arrangements. |
