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News for the Hospitality Executive


Knowland Group Launches Target Net Business
Development Tool for Hospitality Industry

Affordable and User-Friendly SaaS Model Allows Hotel Sales Teams to
Quickly and Efficiently Drive Sales

Salisbury, MD–1/25/10– The Knowland Group, a leading provider of sales and marketing solutions for the global hospitality industry, today announced the launch of its Target Net business development software. Combining targeted lead generation technology with advanced meetings management capabilities, Target Net provides true sales force automation, making it the only complete business development solution for hotels. 

“Unlike competitive solutions, Target Net does more than just manage ongoing sales efforts and meeting planning,” said Knowland Group CEO Michael K. McKean. “It actually generates the leads and opportunities for your sales team to pursue, then helps you turn those opportunities into bookings in a more efficient and cost-effective way than previously possible.” 

Operating from the cloud, Target Net is exponentially less complicated and confusing than traditional tools, which require extensive and expensive technical infrastructure. Based on an affordable and easy-to-use Software-as-a-Service (SaaS) platform, Target Net empowers hotel sales managers with the information they need to quickly and efficiently drive sales.

Featuring a built-in lead generation tool based on proprietary Smart Targeting technology, Target Net serves up targeted, high probability sales leads on a silver platter. Notes can be taken quickly with minimal typing and searching, traces and next steps are automatically entered if and when desired, and results of activities are rapidly and accurately recorded. All of these features allow sales executives to quickly and precisely track their pipelines, generate reports and manage their teams.

About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in Salisbury, MD, serves over 100 markets within the United States, Canada, Mexico, the Caribbean, the United Kingdom, Thailand and the United Arab Emirates. Recently featured on the Inc. Fast 500 List, The Knowland Group is the second fastest growing company in the travel industry. For more information, visit, call 410-860-2270 or follow us on Twitter @knowlandgroup.


Liz Bradley
Kel & Partners
(617) 904-9393 x137


Also See: The Knowland Group Hires Bill Cushard as Chief Learning Officer / Former E*Trade Learning & Development Director brings proven record / January 2010
Knowland is 2nd Fastest Growing Company in the Travel Industry According to Inc. Magazine; Innovative company is ranked 222nd overall fastest growing company in the U.S. / August 2009



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