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Keen Partners Announces Strategic Investment by Affiliate of Hayman Woods;
Appointment of Hendriksen as Head of Hotel Acquisitions

DALLAS, TEXAS -- January 25, 2010 -- Keen Partners, LP (“Keen”) and Hayman Woods, LLC   (“Hayman Woods”) announced today that an affiliate of Hayman Woods, a real estate private equity fund manager, acquired an interest in Keen, a hospitality real estate company.  The transaction aligns the two firms’ efforts in the hospitality sector and creates a leading platform for the acquisition of institutional quality hotels and hospitality related real estate.
Hayman Woods’ alignment with Keen solidifies the firm’s ability to capitalize on the unfolding investment opportunities in the hotel sector.  The principals of the two firms have previously worked together on the acquisition and structuring of hospitality investments. Simultaneous with the transaction, Keen’s managing partner, James J. Woods, became a senior managing director of Hayman Woods.

“We believe the dislocation of the financial markets and unprecedented declines in demand will create an opportunity in the hospitality sector to generate superior risk-adjusted returns,” said Jonas Woods, co-founder and CEO of Hayman Woods.  “We are excited to add James and his extensive hospitality and real estate transaction experience to the senior executive team of Hayman Woods.”

Edwin Hendriksen recently joined Keen as a partner and Head of Hotel Acquisitions to lead Keen Partners acquisitions efforts.  Prior to joining Keen, Edwin was most recently Senior Vice President of Investments for Inland American Lodging Advisor, Inc., where as head of investments and a member of the executive and investment committees he was responsible for the acquisition of over $1.5 billion of hotels and the oversight of a $2.5 billion portfolio of over 100 properties.  Edwin was previously a Director at CNL Financial Group, Inc. where he was part of a team that acquired and asset managed a real estate portfolio of over $11.0 billion.

“The alignment with Hayman Woods and addition of Eddie to our team is consistent with our strategy of becoming a significant investor in hospitality assets,” said James Woods. “The Hayman Woods team is well positioned to capitalize on the complex transaction environment with flexible capital and an experienced and creative group of individuals.”

About Keen Partners
Keen Partners is a real estate company focused on the hospitality sector.  Keen was founded in 2007 to partner with institutional equity in the acquisition, development and ownership of hotels and hospitality related real estate.  The firm concentrates its efforts on urban and resort properties that have complex ownership, financing, development or operational characteristics, including properties with serviced residential or fractional ownership.

About Hayman Woods
Hayman Woods, based in Dallas, Texas, is an SEC registered investment advisor and real estate private equity firm founded in 2007.  The principals of Hayman Woods have over 50 years of experience and have completed over $5 billion of real estate debt and equity transactions as principal investors and/or developers.  The firm manages discretionary private equity capital seeking attractive risk-adjusted returns through opportunistic debt and equity strategies.


Stacy Huebner
Keen Partners, LP
(214) 302-0059
Chris Kirkpatrick,
Hayman Woods, LLC
(214) 302-0052


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