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Denihan Hospitality Group to Open The James New York
 in SoHo Summer 2010

NEW YORK, January 19, 2010 - The James, synonymous with the seamless blend of modern, residentially styled, state-of-the-art technology and guest-centric service found at its Chicago location, will bring those same attributes to its new property in New York City. The James New York, a newly built luxury boutique hotel anchoring the southwest corner of SoHo at Grand and Thompson Streets, will open summer 2010 with 114 guestrooms and suites bathed in natural light and unobstructed views of Manhattan.

Denihan Hospitality Group was awarded the management contract for The James New York by owner and developer Brack Capital Real Estate (BCRE).  DHG will bring the same attributes found at its Chicago location, the seamless blend of modern, residentially styled, state-of-the-art technology and guest-centric service, to its new property in New York City.

The James New York, designed by the Office for Design and Architecture (ODA) in collaboration with Perkins Eastman and The James Design team, blends elements of artistry and community throughout.  Stepped platforms reveal distinctive features including an urban garden, and a stunning rooftop pool deck and bar, complete with 360-degree views of the Manhattan skyline.

In homage to the creative neighborhood it calls home, The James New York will feature a mix of local artists, both prominent and up-and-coming, a program reflective of the brand's commitment to the arts -- an extension of its sister property's extensive cultural partnerships in Chicago.

"The stylish and culturally rich neighborhood of SoHo is the ideal home for The James New York Hotel, providing a perfect backdrop for the brand's artful blend of exquisite hand-crafted design, seamlessly intuitive service and personalized comfort," said Brooke Barrett, Co-CEO of Denihan Hospitality Group, owners and operators of The James brand.  

"Our strategy was to identify a hospitality group with new ideas and fresh thinking," said Shai Shamir, Managing Director of Brack Capital Real Estate, (BCRE) owner and developer of The James New York. "The James brand embodies the modern version of a luxury hotel with a strong focus on design and service, making it the perfect addition to the SoHo luxury hotel landscape."

The James New York hotel will offer personalized comfort; generous complimentary amenities; custom-designed, furniture; and impeccable service to create an environment that is ideal for both business and leisure travelers in each of the 114 guestrooms, which include spacious corner rooms with wrap-around views, four one-bedroom suites and one 1300 sq.-ft. Penthouse Loft, located on the 15th floor.

Environmentally thoughtful details can be found throughout, including reclaimed wood and rugs made from all-natural fibers. No detail has been overlooked, spacious guest bathrooms, complete with standing showers are separated from the living area by a floor-to-ceiling glass wall and a remote-controlled screen for privacy. The screens, commissioned by a local award-winning artist, blend form and function within the guestroom by allowing for gorgeous views of the Manhattan skyline and providing an additional piece of moveable, nature-inspired artwork to the decor.

The Penthouse Loft is the epitome of luxurious hotel living, including one full bathroom with a free-standing tub and a double shower, a dining room, a wet bar, a master bedroom, and a grand living room showcasing expansive river views, including both the Brooklyn and Manhattan Bridges.

The Sky Lobby, a third-floor glass-walled welcome and reception area, is accessible by a glass elevator that transports guests from the ground floor entry to a private living room and business networking lounge. 

The exterior of the second floor features a lushly designed urban garden, a welcome respite for guests above the hustle and bustle. The hotel's sexiest and most covetable feature is the rooftop bar and lounge with inspiring urban views of the city skyline framed by the hotel's architectural "halo," a private pool with spa cabanas.

About The James

In the realm of hospitality, The James hotels, with locations in Chicago and New York, are authentic, warmly modern, residentially styled luxury hotels liberated from tradition. The brand’s core philosophy is evident in each of the ideally situated property’s design aesthetic, culture and personal, intuitive service.

About Brack Capital Real Estate-USA 

Brack Capital Real Estate-USA (BCRE), part of the Brack Capital Group, is a real estate firm with global holdings. BCRE is a leading international owner, developer and manager of large-scale real estate projects and related M&A activities. Over the past fourteen years, BCRE has acted as a principal in investments of over $7 billion, primarily in the US and Europe.

BCRE, the owner and developer of the new NYC James Hotel in Soho, owns and manages a number of real estate developments in New York and Florida.  The company is known for its meticulous restoration and renovation of  properties such as 90 West Street, the Cass Gilbert  designed landmark damaged during 9/11.  Other projects include 15 Union Square West, the new architecturally significant residential condominium and former headquarters of Tiffany & Co. in New York, the landmark Olcott at 27 West 72 Street, Element at 555 West 59th Street, 230 Riverside Drive, 240 East 27th Street, 150 East 85th Street, The Chartwell House at 1760 Second Avenue, the 298-room Hilton Garden Inn at 63 West 35th Street, and The Greystone, a 420-unit luxury rental apartment at 212West 91st Street.

About Denihan Hospitality Group

New York based Denihan Hospitality Group is a full service hotel management and development company built upon a successful foundation in real estate, guest service and profitable asset management.  Experts in the boutique and luxury hotel industry, DHG owns and manages both independent and DHG branded hotels – The Benjamin, The James and Affinia Hotels – in key gateway cities.  For more information, visit



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