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Hyatt Regency Greenville Guests Embrace New iPhone Travel App
Built on GBCblue's Mobile GORION Platform

GORION App Increases Ticket Orders, Traffic at Hyatt Regency Greenville's Guest-Services Portal

GREENVILLE, S.C. and VANCOUVER, Wash., Jan. 20, 2010 - Guests of the Hyatt Regency Greenville are now using their iPhones to request everyday hotel amenities and order room service -- from anywhere -- with a new travel app developed by GBCblue.

Hyatt Regency Greenville launched the free guest-services app in Apple's App Store using GBCblue's mobile e-commerce platform for the hospitality industry, GORION, according to Victor Alikin, CEO of GBCblue. The South Carolina hotel developed the travel app to extend the success of its online guest-services portal,, from GBCblue.

The hotel's GORION app has been "extremely popular" with travelers as 80 percent of Hyatt Regency Greenville guests who visit the portal use their handhelds to get there, according to Mike Roebuck, director of sales and marketing for Hyatt Regency Greenville.

"Since we launched our app, we've seen a 300-400 percent increase in usage of our guest-services portal," Roebuck said. "And orders made through the system are 17-20 percent higher per ticket. We've used the app to enhance our guest services and, at the same time, boost our bottom line."

Hyatt Regency Greenville's GORION app allows guests with an iPhone or iPod touch to view photo-enhanced menus from Chef Ben Hardaway and place orders on-site or in advance of their stays. Guests of the stylish luxury hotel order amenities such as towels, linens and soaps from their handhelds and learn more about local attractions, including the nearby BMW Performance Driving Center, award-winning golf courses and historical museums.

"In the current economic climate, cost-effective differentiation is essential in our industry," Roebuck said. "By working with GBCblue to develop an app that enhances our guests' experience, we've added a great service without a large technology investment."

Roebuck added that the GORION app is tied to Hyatt's central reservation system. The integration allows guests to make room reservations from their iPhones and iPod touches without affecting the hotel's back-end operations or PCI compliance.

"The Hyatt Regency Greenville prides itself on being a progressive, fashionable alternative to other hotels in the region," Alikin said. "By extending the hotel experience to guests' mobile devices and allowing them to personalize their stays, Greenville is staying at the leading edge of hospitality service."

To download Hyatt Regency Greenville's free GORION travel app at iTunes, visit

For more information on the mobile GORION e-commerce platform for the hospitality industry or online ORION platform, visit

About GBCblue

GBCblue is a leading innovator in guest computing technology and support services and is trusted by major hotels in the U.S., Canada, Mexico, U.K. and the Caribbean. GBCblue is focused on providing the hospitality industry with the finest remotely managed, self-service automated business centers, public computing, in-room applications and fully hosted web-based property guest portals. GBCblue supports both Microsoft and Apple operating systems.

Our ORION system allows hotel operators to easily create their own customized web-based property portals. These portals allow your guests the ability to directly interact with property services, such as ordering room service, amenities or other property services right from their laptop or web-enabled phone. The new GORION product is an iPhone/iPod touch application that puts the power of the ORION portal directly in the palm of your guests. With direct integrations available into POS, PMS, CRM and CMMS systems, you can streamline your guest services and increase staff productivity while providing your guests with the highest level of service.

Discover what GBCblue can do for you to add incremental revenues and reduce costs at or call us at 1-888-GBCblue.

About Hyatt Regency Greenville
Ideally located in the heart of Greenville, S.C., the Hyatt Regency Greenville is an artfully stylish hotel that serves a variety of guests.
With more than 24,000 square feet of meeting space, the hotel offers every productivity advantage for business meetings. Award-winning golf courses, the BMW Performance Driving Center and the BI-LO Sports & Entertainment Center are nearby, offering plenty of leisure pursuits. And historical and cultural options abound, including the 16th SC Volunteers Museum of Confederate History, the Greenville County Museum of Art and the Greenville Cultural Exchange Center.


GBCblue Media Relations:
Ehrlich Written Communications
Colleen Farrell
[email protected]

Joe Adkisson
Vice President of Guest Technology & Key Accounts
[email protected]


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GBCblue Guest-use PC's Now Detect and Prevent Use of Hardware Keystroke Loggers as Part of Sweeping Software Upgrade / January 2008

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