Hotel Online
News for the Hospitality Executive

Cendyn’s eProposal™ Sales Solution Achieves 10-Years of
Helping Hoteliers Close More Business

29,000 hospitality sales professionals use eProposal to increase sales

Boca Raton, FL – January 5, 2010Cendyn, a leading single-source provider of innovative turnkey online marketing solutions that increase profitability for multiproperty hotel companies, announced today its eProposal online bid response solution achieved ten years of delivering compelling rich-media property information to meeting planners. eProposal is the hospitality industry’s most widely-used Internet proposal response tool.  More than 29,000 hospitality sales professionals worldwide use eProposal to increase business by responding to bid requests quickly and professionally.

eProposal provides prospects with personalized facility information and frees sales people to focus more time on selling and less on administration.  Cendyn developed eProposal in 1999 as the hospitality industry’s first online proposal delivery system.  Today, eProposal enables hotel sales people to close more business online by instantly responding to bid requests with attractive media-rich electronic proposals that put essential property information in meeting planners’ hands in minutes.  A sales person can scale the proposal from a simple one page response to a full virtual sales kit complete with all the details meeting planners need to make their decision.
Starwood Hotels standardized its bid response process on eProposal and the system is also used by many other chains, independent hotels, restaurants, convention centers and other venues that host group functions.

Robin Deyo, Executive Vice President of Cendyn

Starwood relies on eProposal

"Starwood properties receive thousands of leads, and eProposal makes it possible to process each one professionally in a consistently branded fashion," said Wendy Butler-Mafuz, senior director, global sales products, Starwood Hotels & Resorts Worldwide, Inc.   "Our hotel associates simply could not address the volume of inquiries without the tool.  Starwood relies on eProposal every day as an integral part of our sales efforts." 
eProposal closes more business online
“We developed eProposal to give hotel sales people a way to quickly respond to RFP’s online,” said Robin Deyo, executive vice president of Cendyn.  “Higher conversion rates are a direct result of responding to proposal requests quickly and professionally.  Speed to market gives hotels an edge in the sales process; it is the differentiator that drives higher closing ratios. For 10 years, eProposal has been the best online tool in our industry to close more business.”
eProposal enables rapid bid responses by creating a micro-website for each proposal that incorporates property photos, virtual presentations, and attractive multimedia tours.  The sales person sends a personal message to their client with a link to the eProposal site which provides property detail so complete that meeting planners frequently wave site inspections.  The system has tracking tools that give sales teams visibility into a client’s decision process and can be used by management to gauge sales productivity.  Property sales people may also elect to include customized special-purpose pages for weddings, reunions and other revenue centers to create a tailored response to a client’s specific needs.
eProposal has exclusive interfaces with the industry-leading Delphi® and Daylight® sales and catering systems to streamline proposal creation.  eProposal’s cost-effective license agreement accommodates unlimited users and unlimited usage.

Follow Cendyn on

About Cendyn

Cendyn, based in Boca Raton, Florida, leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated hotel internet marketing solutions uniquely proven in the hospitality and tourism market.

Established in 1996, Cendyn is a full-service hotel interactive marketing and sales agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.  The company is a solid resource of hospitality professionals who innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties.  Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our website  Let Cendyn show you how far an idea can go!


Robin Deyo
Executive Vice President
Boca Raton, Florida 33432
Toll Free: 1-800.760.8152
Email:  info(at)
 Media Contact
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email:  Julie(at)softscribeinc(dot)com

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.