Boca Raton, FL – January 5,
2010 – Cendyn, a leading single-source provider of
innovative turnkey online
marketing solutions that increase
profitability
for multiproperty hotel companies, announced today its eProposal™ online bid response solution
achieved ten
years of delivering compelling rich-media property information to
meeting
planners. eProposal is the hospitality industry’s most widely-used Internet
proposal response tool. More than 29,000 hospitality sales
professionals worldwide use eProposal to increase business by
responding to bid
requests quickly and professionally.
eProposal provides
prospects
with personalized facility information and frees sales people to focus
more
time on selling and less on administration. Cendyn
developed eProposal in 1999 as the
hospitality industry’s first
online proposal delivery system. Today,
eProposal enables hotel sales people to close more business online by
instantly
responding to bid requests with attractive media-rich electronic
proposals that
put essential property information in meeting planners’ hands in
minutes. A sales person can scale the
proposal from a
simple one page response to a full virtual sales kit complete with all
the
details meeting planners need to make their decision.
Starwood Hotels
standardized
its bid response process on eProposal and the system is also used by
many
other chains, independent hotels, restaurants, convention centers and
other
venues that host group functions.
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Robin Deyo, Executive Vice President of Cendyn |
Starwood relies on eProposal
"Starwood properties
receive thousands of leads, and eProposal makes it possible to process
each one
professionally in a consistently branded fashion," said Wendy
Butler-Mafuz, senior director, global sales products, Starwood Hotels
&
Resorts Worldwide, Inc. "Our hotel
associates simply could not address the volume of inquiries without the
tool. Starwood relies on eProposal every
day as an integral part of our sales efforts."
eProposal closes more
business online
“We developed eProposal to give
hotel sales people a way to quickly respond to RFP’s online,” said
Robin Deyo,
executive vice president of Cendyn. “Higher
conversion rates are a direct result of responding
to proposal
requests quickly and professionally. Speed
to market gives hotels an edge in the sales process; it is the
differentiator
that drives higher closing ratios. For 10 years, eProposal has been the
best
online tool in our industry to close more business.”
eProposal enables rapid bid
responses by creating a micro-website for each proposal that
incorporates
property photos, virtual presentations, and attractive multimedia tours. The sales person sends a personal message to
their client with a link to the eProposal site which provides property
detail
so complete that meeting planners frequently wave site inspections. The system has tracking tools that give sales
teams visibility into a client’s decision process and can be used by
management
to gauge sales productivity. Property
sales people may also elect to include customized special-purpose pages
for
weddings, reunions and other revenue centers to create a tailored
response to a
client’s specific needs.
eProposal has exclusive
interfaces with the industry-leading Delphi® and Daylight®
sales and catering
systems to streamline proposal creation. eProposal’s
cost-effective license agreement accommodates
unlimited users and unlimited usage.
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About Cendyn
Cendyn,
based in Boca Raton, Florida,
leads
the hospitality industry in broadening revenue by applying a managed
services
culture and approach to a single source of integrated hotel
internet marketing solutions
uniquely
proven in the hospitality and tourism market.
Established in 1996, Cendyn
is a full-service hotel interactive marketing and sales agency whose
solutions
are used by over 9,000 hotel and travel destinations worldwide.
The
company is a solid resource of hospitality professionals who innovate
solutions
that include website marketing, website design, branding, search engine
marketing and interactive products such as eProposal™, eConcierge™,
eSurvey™,
eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™.
Clients
include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company,
Hyatt Hotels
and Resorts, Hilton Family of Hotels, Marriott and other chains and
independent
properties. Cendyn, the recipient of prestigious awards for
website
design, innovation and marketing programs, extends its “Power of We”
culture
into the community through sponsorships of the YMCA, youth teams and
community
outreach; the Boca Helping Hands food bank; George Snow Scholarship
Fund; Boca
Raton Historical Society; Florence Fuller Childhood Development
Centers, and
community projects of the Junior League of Boca Raton. To learn how
Cendyn’s
products and services may broaden your revenue base, please visit our
website www.cendyn.com.
Let Cendyn show you how far an idea can go!
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