News for the Hospitality Executive
Increase Hilton Scorecard Quality Score Ratings with Effective Website Marketing
|February 2010 - The Hilton family of hotels uses
a proprietary scorecard
method to evaluate each of its Hilton brand websites. The points-based
allows the Hilton Quality Review team to learn how well the property’s
meeting or exceeding expectations. The Hilton Scorecard has become an
tool for increasing reservations and Internet conversions. When
enhancing the property’s Internet
channel, optimizing the Brand pages is the most cost effective and
Hilton uses a “self service” model when it comes to managing brand sites. While the management company or hotel owner is responsible for keeping the site updated, many do not have the time or expertise to execute the most effective online marketing plan for their site. If they did, their Hilton Scorecard results would always be “Exceeds Expectations”.
eMax Increases Scorecard Ratings
eMax Hotel Internet Marketing has effectively optimized hundreds of Hilton.com sites to help clients improve the property’s ‘Hilton Scorecard’ rating and drive additional room night growth. As a leader in online hotel Internet marketing, eMax has a proven method that not only increases traffic to branded hotel sites, but also generates additional reservations through the Hilton’s online booking system. By optimizing the property’s Hilton pages, the property achieves the overall “Meets or Exceeds Expectation” score during the Quality Review process.
eMax’s methodology allows us to increase the property’s online exposure in several ways. eMax Hotel Internet Marketing has found the following items are important to drive increase brand exposure online and attract the right type of guests:
eMax Knows Hotel Marketing….We’re Hotel People Serving Hotel People.
Click here for a FREE Hilton.com Scorecard evaluation, or contact eMax Internet Marketing today for a no-obligation consultation on your Brand.com optimization package!
About eMax Hotel Internet Marketing:
eMax Hotel Internet Marketing is a subsidiary of Resource Technology Management, Inc. RTM provides Hotel Telecom Services, HSIA Project Management and tech support, HDTV Upgrade Project Management, as well as Hotel Internet Support in its eMax division. With a mission statement to increase hotel eCommerce reservations by optimizing Internet channels and providing a measurable ROI on all services, eMax delivers. Drawing on the expertise of our hospitality industry professionals as well as Internet development and marketing veterans, eMax provides results-based Internet marketing services across all channels to our hotel partners. The company currently offers a suite of services including hotel web design, brand website optimization and pay-per-click management. Find out more about eMax by visiting www.emaxhotelmarketing.com.
eMax Hotel Internet Marketing
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Hotel Marketing Boosts ROI for Crowne Plaza Brand / November 2009
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/ September 2009
Makes Internet Marketing Affordable / September 2009
Your 2010 Marketing Budget with an Online Marketing Strategy; Your
Internet Presence is Responsible for 30 to 50 Percent of your
Property’s Revenue / August 2009