PALM SPRINGS, Calif. (February 2, 2010) � Ty W. Brassie, previously with Starwood Hotels & Resorts Worldwide, Inc., has joined Riviera Resort & Spa as its new director of sales and marketing.
 
In his new position, Brassie will oversee sales and marketing activities � including advertising, collateral development, online outreach and sales strategies � for the 406-room resort, a refurbished Palm Springs landmark owned and operated by Noble House Hotels & Resorts.  �We are very pleased to have Ty on our professional team,� said Karl Kruger, vice president, managing director for Riviera Resort & Spa. �His considerable expertise will be invaluable to our resort as we take it to even higher levels of excellence.� 
 
A seasoned hospitality industry veteran, Brassie was most recently complex director of sales and marketing for Starwood Hotels & Resorts� Westin Beach Resort in Fort Lauderdale and Sheraton Fort Lauderdale Beach Hotel. Here, he was charged with the repositioning and rebranding for the two landmark properties � encompassing 958 guestrooms and more than 50,000 square feet of function space during a multi-million-dollar renovation. 
 
During his tenure at Starwood, Brassie also served as director of sales and marketing for the Westin and Sheraton Our Lucaya Resort on Grand Bahama Island, Starwood Hotels & Resorts� twin Grand Bahama Island resorts. He was also a director of sales and marketing for The Ritz Carlton Hotel Company, overseeing marketing and group and leisure sales for high-end properties in Miami Beach and Naples, Florida.  Brassie has also held executive positions at Doral Golf Resort and Spa in Miami, the Hyatt Regency Lake Tahoe Resort & Casino in Incline Village, Nevada and the Grand Wailea Resort Hotel & Spa on Maui. He began his career as a sales manager for Sheraton Chicago Hotel & Towers. 
 
A native of Niles, Michigan, he holds a bachelor of science degree in commercial recreation management from Michigan State University.  He is actively involved in a number of professional organizations, among them the National Business Travel Association, the Greater Washington Society of Association Executives, the Professional Convention Management Association, the Financial & Insurance Planners Association and Meeting Professionals International. 
 
About Riviera Resort & Spa
Following the extensive $70 million modernization, Riviera Resort & Spa reopened to the public in October 2008. With bold artwork, sleek lines, geometric accents and plenty of lustrous color, this extraordinary property once again emanates the glitz and uber-cool attitude of mid-century Palm Springs. The restored resort, originally 475 rooms, now features 406 masterfully-revamped guest rooms and luxury suites � outfitted with handsome retro furnishings; chic marble bathrooms; flat-screen plasma TVs; wireless Internet access and private patios or balconies � set amidst lushly landscaped gardens with intimate courtyards. Other resort highlights include:  SpaTerre, an 11,000-square-foot retreat with cross-cultural and global treatments; and an array of inventive food and beverage offerings, including the signature Circa 59; the outdoor Bikini Bar adjacent to a spectacular pool; the swank Starlite Lounge; and sidebar, offering tantalizing cocktails in an atmosphere of sleek sophistication.  Riviera Resort & Spa is located at 1600 N. Indian Canyon Dr. in Palm Springs. For further information, visit www.psriviera.com or call 760.327.8311.