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Knowland Group Introduces Business Development Suite
for Hospitality Industry

Cost-saving Package Brings Knowland Products Together to Support
Business Development Process from Start to Finish

Salisbury, MD, February 1, 2010 – The Knowland Group, a leading provider of sales and marketing solutions for the global hospitality industry, today introduced a new business development suite. The Knowland BDS combines powerful lead generation tools with telesales support, sales force automation, and meetings management to increase group business at hotels of every size and type. 

“True business development should amount to more than a lot of guesswork and competing ideas,” said Knowland Group CEO Michael K. McKean. “The Knowland BDS gives hotel sales teams all the tools they need to determine potential business, develop and execute a successful strategy, and evaluate and adjust their tactics.”

The process begins with Readers, Knowland’s database of more than 250,000,000 events held by groups at hotels across the globe. Insight‘s powerful search engine and mapping tool mines that database to provide customized leads for every hotel. Knowland’s highly trained telesales team, the Event Booking Center, works behind the scenes upon specific order, to conduct research and augment sales team’s efforts. Target Net then takes it to the next step by giving sales teams a place to manage their entire process from lead generation to contacting prospects, booking groups, and managing events.

The Knowland Group offers five different versions of the BDS to best serve every client from big box hotels to select service properties. Multi-property discounts give brands and ownership and management companies to chance to save even more. 

During these difficult economic times, hotels must go after new industry segments and developing markets for their group business. The Knowland BDS empowers sales teams to not only find these groups, often completely off their radar, but also quickly and easily bring that new business to their property. 

About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in Salisbury, MD, serves over 100 markets within the United States, Canada, Mexico, the Caribbean, the United Kingdom, Thailand and the United Arab Emirates. Recently featured on the Inc. Fast 500 List, The Knowland Group is the second fastest growing company in the travel industry. For more information, visit, call 410-860-2270 or follow us on Twitter @knowlandgroup.


Megan Tate, Communications Manager
The Knowland Group
(703) 286-0852


Also See: Knowland Group Launches Target Net Business Development Tool for Hospitality Industry; Affordable and User-Friendly SaaS Model Allows Hotel Sales Teams to Quickly and Efficiently Drive Sales /January 2010
The Knowland Group Hires Bill Cushard as Chief Learning Officer / Former E*Trade Learning & Development Director brings proven record / January 2010
Knowland is 2nd Fastest Growing Company in the Travel Industry According to Inc. Magazine; Innovative company is ranked 222nd overall fastest growing company in the U.S. / August 2009



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