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Jeff Holland Appointed Director of Sales and Marketing at CordeValle,
A Rosewood Resort Located in San Martin, California

SAN MARTIN, Calif. (February 22, 2010) – CordeValle, A Rosewood Resort, is pleased to announce the appointment of Jeff Holland to the position of director of sales and marketing and the promotion of Ashley French to the position of director of group sales.  Holland, who most recently served as director of group sales at The Ritz-Carlton Lodge, Reynolds Plantation, in Greensboro, Georgia, brings more than 13 years of golf resort experience to his new role.  He has also held senior sales positions at properties including the Sawgrass Marriott Golf Resort and Spa, Pinehurst Resort, and The Club at Seabrook Island.

Additionally, CordeValle Sales Manager Ashley French has been promoted to director of group sales.  French has been a key member of CordeValle’s sales team since 2007 and has previously held sales and marketing posts at renowned properties that include Quail Lodge Resort and Golf Club and Bernardus Lodge, both in Carmel, California. 

“CordeValle is privileged to have someone of Jeff’s stature on board.  He is a proven sales professional with experience at some of the country’s top golf resorts,” said Alan Campey, managing director of CordeValle and regional vice president of Rosewood Hotels & Resorts.  “We are also happy to announce Ashley’s promotion to director of group sales.  It is always a pleasure to reward outstanding work, and Ashley has proven that she is an invaluable member of the CordeValle sales team.  We expect CordeValle to benefit tremendously from the breadth and depth of Jeff and Ashley’s experience, especially in this banner year as we proudly host the Open PGA TOUR event, taking place October 14 - 17.” 

Cradled in the foothills of the Santa Cruz Mountains, CordeValle, A Rosewood Resort, is a hidden gem that combines the extraordinary beauty of an awe-inspiring landscape with the hospitality of a luxury resort.  Sprawling over almost 1,700 acres, CordeValle is a sanctuary of 45 elegant rooms offered in spacious Bungalows, expansive Fairway Homes or secluded Villas.  The resort also boasts the on-property 85-acre Clos LaChance winery and vineyard.  CordeValle is a mere 45 minutes north of Pebble Beach and just 30 minutes south of San Jose. 

About Rosewood Hotels & Resorts: 
Headquartered in Dallas, Texas, Rosewood Hotels & Resorts manages properties worldwide including Rosewood Mansion on Turtle Creek and Rosewood Crescent Hotel in Dallas, The Carlyle in New York, The Mansion on Peachtree in Atlanta, Rosewood Sand Hill, CordeValle and San Ysidro Ranch in California, Rosewood Inn of the Anasazi in Santa Fe, Las Ventanas al Paraíso and Rosewood Mayakobá in Mexico, and a triumvirate of world-class Caribbean properties – Rosewood Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on Antigua.   Rosewood also offers Sense, A Rosewood Spa® - featuring treatments reflective of the brand's signature philosophy A Sense of Place® - available exclusively at select properties and now open at Jumby Bay. For more information on Rosewood Hotels & Resorts or Sense, A Rosewood Spa®, please call 888.ROSEWOOD or visit 

For more information about CordeValle, please call 1-408-695-4500 or visit


Julie Jarratt
Glodow Nead Communications
T: 415.394.6500

Also See: Rosewood Hotels & Resorts Has Plans to Manage and Build a Host of New Hotels Around the World / June 2006

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