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Marina Bay Sands in Singapore Selects IDeaS Industry Leading
Integrated Revenue Management

Singapore, February 2010 – IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, announced today that the company’s industry-leading IDeaS V5i Revenue Management System has been adopted by Marina Bay Sands in Singapore.
Marina Bay Sands is a premier integrated entertainment destination in Singapore which includes convention and exhibition facilities, a luxury hotel, the breathtaking rooftop Sands SkyPark, celebrity-chef restaurants, theatres debuting with the The Lion King, a casino and a museum.
IDeaS was selected to fulfill Marina Bay Sands’ revenue management needs based on the company’s depth and breadth of integrated revenue management solutions, combined with its 13 year operating history in the Asia-Pacific region and strong local support teams experienced in the gaming and hospitality sectors.
“Apart from our technology and service, a big differentiator for us in this project is our owning company SAS Institute – who has a strong track record in Casinos and the associated analytics. Through the combination of IDeaS and SAS technologies, Marina Bay Sands is gaining a powerful, unified offering not available from a multi vendor approach,” said Grahame Tate, Managing Director of IDeaS Asia Pacific. “Revenue optimisation will be performed across the many different businesses that exist within the Marina Bay Sands Singapore Integrated Resort. All of these strategies will be interlinked to ensure that revenue and profitability levels are met across the whole business.”
Marina Bay Sands also will use the SAS® Customer Intelligence software platform. SAS Customer Intelligence will supports business efforts to grow revenue through customer value management, by improving marketing performance and helping to attract and retain profitable customers.
IDeaS and SAS are committed to working closely with gaming and hotel organisations throughout the APAC region, supporting them in reaching their optimal revenue and profit levels through an integrated approach to marketing and revenue management.

About IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS gives you THE POWER TO KNOW®. (see on


Mulberry Marketing Communications 
Megan Davidson
(312) 664-1532

IDeaS Marketing Manager
Star Bazella
(952 ) 698-4200 

Also See: Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


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