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IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience

Minneapolis, Minn., February 1, 2010 – IDeaS Revenue Optimization, the leading provider of hotel revenue management solutions and services, today celebrated its 20th anniversary. Delivering their first Revenue Management System to the market in 1990, IDeaS has been an integral part of the revenue management culture from it’s inception in the late 1980’s. Acquired in 2008 by SAS Institute, IDeaS has grown to more than 250 employees, provides revenue optimization solutions and services to more than 1,600 hotel properties worldwide, and has expanded its hospitality portfolio to airport parking, bus transportation and event ticketing. 

“We’re exhilarated and continually driven by our affect on the revenue management industry over the last 20 years,” said Ravi Mehrotra, founder and president, IDeaS. “For IDeaS, it has always been about people, processes and technology – not just software.”

During IDeaS’ successful 20 years in operation, the company made significant contributions to the revenue management industry:

  • First to apply the economic concept “opportunity cost” to Revenue Management Systems, giving revenue managers confidence that they are maximizing hotel revenue
  • First to incorporate competitive pricing into hotels’ daily pricing practice with the Best Available Rate module furthering the value of decisions
  • First to embed group pricing capability into hotel Sales & Catering Systems in turn achieving greater efficiencies in sales automation
  • Set the standard for offering Revenue Management Systems via Software as a Service deployment, providing on-demand use and lowering investment cost for the end user
  • Raised the bar on customer support programs by coupling IDeaS for Success with Revenue Management Systems in order to establish a revenue management culture around the software
  • Launched the first of its kind scholarship program with Cornell School of Hotel Administration to empower future revenue management leaders in the hotel industry
  • Launched exclusive Academic Partner Program in order to provide the hotel industry with superior revenue management knowledge and tools
“We’re in the business of anticipating change and our goal is to continue to set new industry standards, provide the best revenue management intelligence and tools, and elevate hotels to the next level of profitability,” said Mehrotra.
Join the conversation and download the free webinar, “The Evolution of Hotel Revenue Management,” at

About IDeaS Revenue Optimization

IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS’ Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit


Mulberry Marketing Communications 
Megan Davidson
(312) 664-1532

IDeaS Marketing Manager
Star Bazella
(952 ) 698 4200 

Also See: Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


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