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Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy

Rise in hotel revenue management support in 2009 as IDeaS Advantage
records double digit growth, works with number of new partners worldwide

Minneapolis, Minn., February 22, 2010 – IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, today announced that as more hoteliers turn to revenue management specialists to boost returns in weaker operating conditions, it’s highly regarded consulting division – IDeaS Advantage – had recorded solid double digit growth and had signed up a number of new partners worldwide in 2009.
IDeaS Advantage recorded strong growth in 2009 based off the company’s understanding that during the current period of economic uncertainty, many hotels are struggling to reach their optimal revenue levels. As such, IDeaS Advantage committed to working closely with hotel and hospitality organizations to support them through the economic downturn and best prepare them for stronger levels of demand when the market rebounds.
Director of IDeaS Advantage Consulting, Klaus Kohlmayr, said: “We are excited that even though 2009 certainly was one of the most challenging economic environments ever experienced, we have been able to help our clients achieve some significant performance improvements. The growth in IDeaS Advantage reflects a growing industry belief that specialist knowledge and training can help to maximize revenue irrespective of the wider economic environment. Through good times and bad – specialist hotel revenue management knowledge will ensure your organization is maximizing its returns.”
As a testament to the value of hotel revenue management specialist capabilities, IDeaS Advantage successfully worked with New World Hotels’ regional 5 star chain of facilities located in China and the Philippines, providing remote revenue management support. Dexter Chia, VP Sales & Marketing for New World Hotels, commented:
“2009 has been an extremely challenging year for us. We needed a partner who could come in very quickly and help our very diverse Hotels make the best out of a very difficult situation. The IDeaS Advantage team through their remote support services hit the ground running and very quickly tweaked our revenue and pricing strategies with some very impressive results. With results quickly visible everyone recommended to extend the services beyond the initial scope and IDeaS Advantage has now become a valuable strategic partner in our long term strategy.”
2009 Highlights for IDeaS Advantage include:
  • Extended support for a number of 4-5 star hotels in China and the UK for one of the largest global hotel chains achieving substantial improvements in revenue management culture and channel volume.
  • One of the premier global luxury hotel brands enlisted IDeaS Advantage to evaluate price sensitivity and recommend optimal price points for a number of city & resort properties in Australia, the US, South America, and South Africa. IDeaS Advantage estimated that implementing price changes would result in 3.3% uplift in Transient Unqualified Revenues.
  • Provided remote Revenue Management support for the Dubai based properties of a prominent South African chain. Improved hotel’s position in the market from 2nd and 6th to 1st and 2nd within 90 days.
  • The largest serviced residence company globally increased services to include the development of revenue management training and a revenue management toolkit.
  • A European luxury brand asked IDeaS to be involved in validating and developing pre-opening pricing strategies for their new flagship property in London.
  • Provided revenue management support and performance analysis to Thon Hotels in Brussels City Centre, following the sudden dismissal of their revenue manager. IDeaS Advantage was able to demonstrate an increase in RevPAR of 39.7 per cent over 90 days. 
IDeaS Advantage understands firsthand how the tougher economic climate has affected hotels financial performance. Through the company’s in-depth industry knowledge, IDeaS Advantage is constantly developing a range of new services which enable hotels to meet urgent revenue management needs. For more information please visit:

About IDeaS Revenue Optimization

IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit:


Mulberry Marketing Communications 
Megan Davidson
(312) 664-1532

IDeaS Marketing Manager
Star Bazella
(952 ) 698-4200 

Also See: IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


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