News for the Hospitality Executive
W Hotels Worldwide Appoints Michaelangelo L'Acqua as Global
Tasked with Creating Ways to Integrate Music into the W's Branding Efforts
HONG KONG – October 8, 2009 – W Hotels Worldwide, the industry innovator, today announces the appointment of renowned international music expert Michaelangelo L’Acqua as W Hotels’ first ever Global Music Director. In this role, L’Acqua will serve as a strategic advisor for the W brand, strengthening W Hotels’ presence within the music community in new and exciting ways, including producing the soon to be released seventh edition W Hotels CD, attracting partnerships within the music industry, and identifying ways to further integrate music into the W guest experience globally. For more than 10 years, with the opening of the first W Hotel in New York City in 1998, W has continually broken new ground through innovative and first-of-their-kind music programs and partnerships. As W Hotels continues to grow globally, more than doubling its current portfolio of 33 hotels by 2011, the contemporary lifestyle brand has engaged L’Acqua to ensure this passion for entertainment is integrated in authentic and original ways, positively impacting the guest experience in its hotels worldwide.
“Like fashion, which is also a passion of the W brand, music is a global language that is always evolving and reinventing itself,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “This helps us connect to our loyal jet setting guests, who are always looking out for what’s next and what’s new, and Michaelangelo, who shares both of these passions with us, is the perfect fit to help us globally attract and implement music into our hotels in a credible way and engage guests and locals alike.”
Since being discovered by Tom Ford and brought on as the Music Director
of Gucci and Yves Saint Laurent in 1999, Michaelangelo L'Acqua, who holds
a prestigious music degree from The New School Jazz & Contemporary
Music Program, has worked with some of the biggest names in fashion, producing
over 150 fashion shows in Paris, Milan, Berlin and New York for the likes
of Ralph Lauren, Tommy Hilfiger, Michael Kors, John Varvatos, Jil Sander,
Chanel, and Diane von Furstenberg. As a recording artist working
under the name “Onda,” L'Acqua has scored and licensed music for nearly
200 commercials, including campaigns for Revlon, Cotton Inc., and Old Navy.
He also served as a producer on The Isley Brothers’ “Taken To The Next
Phase” remix project for Sony Music Entertainment’s Legacy Recordings,
and L’Acqua recently executive produced a large scale concept record for
EMI/Capitol Records, Re:Generations: the Nat King Cole Remix Project, bringing
on board the talents of such artists as Cee-Lo, The Roots, will.i.am with
Natalie Cole, TV On The Radio, and Brazilian Girls, among others. For this
record, he also produced the "Brazilian Love Song" track, featuring Bebel
Gilberto. Most recently, L’Acqua was tapped by fashion legend Karl Lagerfeld
to produce Elle Germany's 20th Anniversary event as well as Chanel’s runway
show, both at Mercedes-Benz Fashion Week Berlin.
“It is such an exciting time to join the W Hotels brand as they are expanding globally,” said L’Acqua. “While the music industry is trying to adapt to change and reconnect to their core audience, W is undertaking innovative ways to offer music to their guests as an integral part of their contemporary lifestyle. I am honored to have been chosen as the Global Music Director to help execute W’s vision.”
W Hotels has long been an innovator in the world of music. The first hotel brand to produce a CD that captured the vibe of its public spaces, W Hotels’ released its sixth compilation in this exclusive series, The Sound of Wonderlust, in 2008. In partnership with MasterCard Worldwide and SONY MUSIC, W Hotels also sponsors Wonderlust Live, a groundbreaking platform offering W Hotel guests and loyalists exclusive insider access to a world of musical experiences through an exclusively curated series of live performances by award-winning and emerging artists, such as Natasha Bedingfeld, Gavin DeGraw, and Peter Bjorn and John.
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|Also See:||Starwood Hotels Appoints Eva Ziegler as Global Brand Leader of W Hotels Worldwide / February 2009|