The 20% Solution - Increased Share and Revenue -
Web Cast October 23
October 14, 2009 - Small increases from many segments can add up to a measurable increase in market share and revenue even when, as PKF states below, 80% of hotel performance is dependent on local market conditions.
PKF states that "Our research over the past 10 years reveals that seventy-five to eighty percent of a hotel's performance is systematically a function of changes in the larger market in which the property is located," notes John B. (Jack) Corgel Ph.D., Senior Advisor to PKF Hospitality Research and the Robert C. Baker Professor of Real Estate, Cornell University School of Hotel Administration. (Hotel Marketing, August 14, 2009).
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"In a discouraging economic environment, often the ‘small stones' are overlooked." says Carol Verret. " "In this web cast we are going to look at the places where we can find the small stones to turn over in order to gain small increments in revenue and market share that in aggregate can make a difference."
In this web cast we will examine the following areas where the small stones may be hiding:
Interested in property specific assistance? The 20% Solution Consulting Package is available now - email email@example.com for details. We'll analyze your reports at no charge and let you know if we think there are ‘small stones' in your market.
Carol Verret And Associates Consulting and Training offers training
services and consulting in the areas of sales, revenue management and customer
service primarily but not exclusively to the hospitality industry. To find
out more about the company click on www.carolverret.net.
To contact Carol send her an email at firstname.lastname@example.org
or she can be reached by cell phone (303) 618-4065. Visit www.hotelsalesblog.com.
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
Web Site: http://www.carolverret.com/
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