The 20% Solution - Increased Share and Revenue -
Web Cast October 23

October 14, 2009 - Small increases from many segments can add up to a measurable increase in market share and revenue even when, as PKF states below, 80% of hotel performance is dependent on local market conditions.

PKF states that "Our research over the past 10 years reveals that seventy-five to eighty percent of a hotel's performance is systematically a function of changes in the larger market in which the property is located," notes John B. (Jack) Corgel Ph.D., Senior Advisor to PKF Hospitality Research and the Robert C. Baker Professor of Real Estate, Cornell University School of Hotel Administration.  (Hotel Marketing, August 14, 2009).

Click Here To Register

"In a discouraging economic environment, often the ‘small stones' are overlooked."  says Carol Verret. " "In this web cast we are going to look at the places where we can find the small stones to turn over in order to gain small increments in revenue and market share that in aggregate can make a difference."

In this web cast we will examine the following areas where the small stones may be hiding:

  • Corporate Business.  Stealing share is the quickest way to find incremental business.  How you can steal share within RFPs.    How you can develop a strategy to locate ‘small stones' within your local market.
  • Corporate Groups.  Big groups are the glamour accounts - where to look for smaller groups that may be hiding under the radar.  Non traditional ways to get the word out that you ‘love' those small groups. 
  • Leisure.  Just because summer is over doesn't mean individuals aren't' travelling for leisure.  Looking beyond the obvious promotional avenues to target ‘niches' of leisure travelers.
  • Leisure Groups.  Leisure and SMERFE groups cut across many definitions not all of which are as rate sensitive as the obvious ones.  Where are they hiding and how can you find them ?
This program should be attended by GMs, Revenue Managers and sales professionals that are willing to dig to find the ‘small stones' in order to achieve incremental gains.  At the end of this web cast participants will be able to discover small opportunities that can generate measurable results that may have been unnoticed.
The web cast will take place on October 23
1:00pm EST, noon CDT, 11:00 am MDT and 10:00am PDT. 

The fee is $109 for a single connection and $ 99 for two or more
connections from the same company. 

Click here to register.

Interested in property specific assistance?  The 20% Solution Consulting Package is available now - email for details.  We'll analyze your reports at no charge and let you know if we think there are ‘small stones' in your market.

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on To contact Carol send her an email at or she can be reached by cell phone (303) 618-4065. Visit

Carol Verret, Consulting and Training
Carol Verret
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
Web Site:

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