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Trust International Gains 13 New Clients, On Track
for Increased Revenue in 20th Anniversary Year

Anniversary celebration to continue with Trust at ITB Asia in Singapore

Frankfurt – October 20, 2009 – Building upon 20 years of continually investing in ever-new technology and strong customer interaction, Trust International is vibrant and growing during the current challenging times.  Trust’s leading CRS platform, yourVoyager, has attracted 13 new hotel groups as yourVoyager users in 2009.  The new clients include: HotelREZ; Charming Hotels and Resorts; Classical Hotels; Hospitality Management Holdings (HMH), among them Coral Hotels & Resorts; Jebel Ali International Hotels; and Imperial Hotels. More client announcements are expected to follow in the coming six weeks.

“Centralized Reservation System (CRS) and Customer Relationship Management (CRM) technology is a big investment for hotels, so we are very pleased with the excellent year we have had with 13 new users transitioning from the competition to our yourVoyager CRS platform,” said Richard Wiegmann, managing director, Trust International.  “While across the industry we see a general shortfall in bookings from hotels compared to last year, we are on track for increases in total revenues and transactions for 2009.” 

Wiegmann noted, “We believe our growth speaks for our ability to deliver real value to customers in all environments and the importance of our consultative approach in assessing the clients needs and developing a comprehensive set of solutions tailored to meeting their needs and goals.”

360° Strategy 

Trust’s consultative approach includes a complete rate audit and analysis of how hotel groups work internally and with the market to optimize their rate and distribution strategies.  Trust’s new yourVoyager CRS, which is currently being rolled out, is a customized CRS that works with a multitude of hotels’ rate strategies, offers fully customizable feature sets – including lowest available rate/best available rate (LAR/BAR) and several yielding options.  Structured as a portal with interactive dashboards, yourVoyager best supports what today’s revenue managers and reservation agents are: knowledge workers that need a quick 360° view on all important information. On the integration side, Trust continues enhancing and adding property management systems, CRM, demand channel aggregators, rate comparison provider and social web monitoring services.

“yourVoyager gives hotels customized views of how they are doing day to day,” said Nigel Russell, senior director of Product Development, Trust International.  “All clients have their own rate strategies, preferred analytics and PMS systems and even their own definitions of a lowest available rate. The yourVoyager platform enables them to have the broadest variety of concepts available at their fingertips in the way they want to see them. No matter whether the client is using legacy systems or the most advanced technology, yourVoyager acts as an integration portal that brings them all together simply and efficiently.

Increased use of yield management, rate loading delivering efficiencies, maximized rates

Wiegmann noted, “One of our biggest achievements this year has been helping our hotel clients stabilize their revenues, maximize ADR and reduce overhead in a challenging environment. Our yield management and rate loading interfaces, such as our integration with IDeaS V5i or EzRMS, have been key factors in this area,” Wiegmann noted.  “We’ve had record sales of these products and they are producing excellent results for our customers.  At a time when many hotels are seeing decreased reservations, we’re helping hotels stabilize their sales via electronic as well as voice channels and, at the same time, support efficiencies within the hotels rate loading teams and improve timeliness and accuracy.”

Signs of Rebound, Investing in Tech, Channels and Partners to Prepare

Trust never stops investing in technology and in connecting to new channels and partners.  Trust is driving an exponential growth in these areas and expects connections to 15 new direct channels and implementation of 30 more partners by yearend. 

“We’re seeing signs that the economy has bottomed out and is starting to rebound and we’re very cautiously optimistic about next year,” Wiegmann noted.  “We encourage all of our customers to invest in technology so they can fully participate when the economic upturn comes.  We are fully prepared to provide them with whatever they need from start to finish.  To use an analogy: We do not sell our customers our “Ferrari” and just hand them the keys. We teach them how to drive it and achieve peak performance. We’re looking forward to that drive with them as we enter our 21st year.” 

Visit Trust at ITB Asia, Singapore, 21-23 October, Hall 602 at booth H19

About Trust International Hotel Reservation Services GmbH Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. (



Julie Shepherd 
Accentuate PR for Trust International in North America 
Tel. +1 815 479 1833 –

Christiane Seelgen 
Trust International 
Tel.+49 (0)69 66 40 89 15 03 -


Also See: Trust and HotelREZ Launch “Dream” CRS: CentralREZ / September 2009
Trust International Introduces Voyager|CRS Complete Rate Program to Automate Rate Maintenance for Hotels; Leading Hotels of the World Properties Streamlining Rate Adjustments With Voyager|CRS Complete Rate / September 2009
Trust International Helps Hotels to Maximize Yield with IDeaS Best Available Rate Recommendations; WORLDHOTELS affiliate hotel Grand Elysee Hamburg among the first to use enhancement / September 2009
Trust International s Customer Care and Consultation Delivers Bottom Line Results for Customers / September 2009
Trust International Implements Trust|Connect PMS Interface with protel for New Customer Classical Hotels / July 2009 
Trust International Partners with Agilysys for Richer PMS Interface / June 2009
Hospitality Management Holdings (HMH) Coral Hotels & Resorts Sign New Partnership with Trust International; HMH Consolidates Distribution, Reservations, Channel Management, CRM with Trust International’s integrated CRS/CRM solution / June 2009
Trust International Forms Strategic Partnership with TIG Global for Web Services and Online Marketing / May 2009
Trust International Adds Wego and Make My Trip as Partners to Expand Internet Distribution for the Asian & Indian Markets / April 2009
Trust International and Hotel Booking Solutions Inc. Sign Deal To Connect World Class Hotel Brands with Tour Operators Worldwide / March 2009
Trust International Celebrates 20 Years with New Client Wins and Continued Leadership in Hotel Distribution, Technology and Service / March 2009
Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts / March 2009
Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009
Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009
Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008
Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008
Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008
Trust International Establishes Interface with / October 2008
Trust International Secures New Contract With Motel One Chain, Escorts Budget Niche Leader Into CRS Arena / October 2008
Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008
Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008
Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008
Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008
Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008
The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008
Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008
TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008
Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008
Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008
NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008
Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008
Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007
Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007
TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007

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