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The Pegasus View September 2009
Reports GDS Average Daily Rate Reaches High Point

GDS Reservations Up By +7% in September 2009 Compared to September 2007,
While Overall Booking Lead Times Across All Channels Remain Short.

DALLAS (October 22, 2009) – Pegasus Solutions has issued The Pegasus View for September 2009 based on booking data from more than 90,000 hotels worldwide during the month. Available online, the report indicates average daily rate (ADR) for global distribution system (GDS) transactions has reached its highest point to date this year at $162 in September. The report also shows booking lead times remain short in both corporate-driven GDS and leisure-driven alternative distribution system (ADS) transactions.
In the ADS channel, the ADR remains down. The average monthly drop has been around -25 percent year to date; however, September 2009 versus September 2008 was down -17.29 percent, making it the first month this year where the drop has fallen below 20 percent. Looking ahead at business on the books, the ADS channel appears less adversely impacted than GDS year over year through the last quarter of this year and into the first quarter of 2010, according to Mike Kistner, CEO of Pegasus Solutions.
“That said, the GDS channel had a strong month in September 2009. While net reservations were down -3.42 percent compared to September 2008, they increased +8.45 percent in September 2009 compared to August 2009, and actually climbed close to +7 percent when compared to September 2007.

“Looking forward, despite ADR remaining flat, hoteliers are feeling some signs of recovery in the overall volume of reservations year over year. However, ADR looks like it will continue to be challenged, and so a slight rise in reservations volume year over year will not necessarily give rise to an increase in hotel revenue,” said Kistner.
The Pegasus View for September 2009 is available in its entirety online and by free subscription at Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDSs and ADSs.
About Pegasus Solutions Inc
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit or

U.S. media contact:
Ariel Herr
[email protected]  
U.K. media contact:
Mandy Murphy
+44 (0) 20 8490 4877
 [email protected]

Also See: Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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