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LRA Worldwide Consultant Roxanna Lopez Earns
LEED Green Associate Accreditation


HORSHAM, Pennsylvania; October 19, 2009 –  Roxanna Lopez, an Operations Manager in LRA Worldwide’s Quality Assurance Practice, has passed the Tier 1 accreditation exam offered through the Leadership in Energy and Environmental Design (LEED) arm of the U.S. Green Building Council.  By passing the exam, Lopez earned her LEED Green Associate credentials.
As sustainable operational practices become increasingly important in the lodging industry, Lopez will work to integrate “green” standards into existing LRA client quality assurance programs.  The consultants in LRA’s Quality Assurance practice currently conduct nearly 13,000 property evaluations in a given year.
“As more of our clients are looking to add ‘sustainable’ operational practices into their brand standards, it was important that LRA be equipped to add value to this process,” explained John Roberto, a Senior Vice President at LRA and Managing Director of the firm’s Quality Assurance practice. “Roxanna had a strong foundation in environmentally sustainable hotel operations to begin with, and the LEED accreditation process will only further her expertise.” 
In addition, Lopez will serve as the operational lead for LRA’s partnership in Green Key Global, a graduated ranking, certification and inspection program designed to recognize hotels, motels and resorts for their commitment to sustainable “green” operations.   Green Key, a joint venture with the Hotel Association of Canada, launched in the United States last month and currently has more than 1,200 members in North America.
“Though Green Key will provide members a financial and marketing return, it is an environmental program, first and foremost,” said Tony Pollard, President of the Hotel Association of Canada, founders of Green Key. “Roxanna’s LEED credentials will ensure that Green Key remains a cutting-edge program, representing the most relevant best practices in sustainable tourism.”
The revised LEED Professional Accreditation process now begins with the LEED Green Associate exam; this Tier 1 exam is comprised of 100 questions, with topics covering Energy & Atmosphere, Indoor Environmental, Material Resources, Sustainable Sites and Water Efficiency. Lopez is currently studying for Tier 2 exam, which will designate her as a LEED Accredited Professional (LEED AP), with a specialty in Existing Building Operations & Maintenance.  
About LRA Worldwide, Inc:
LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability. 
In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question – "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, the PGA TOUR, InterContinental Hotels Group, Hyatt Hotels Corporation and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at or look for our brand new listing in the professional directory.

Zachary Conen
Vice President of Marketing

Also See: LRA Worldwide Launches the Guest Experience “Emotional Audit” ™; Tool Allows Luxury, Upscale Hotel Brands to Measure Emotional Connection to the Guest / July 2009
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LRA Worldwide and K Hotels Partner on “K Quality” Evaluation Program / April 2008
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LRA Worldwide Senior Consultant Gary Tan to Serve as Panelist at HSMAI's ASIA Connect 2007 Forum in Singapore; Hospitality Expert to discuss Guest Experience and Hotel Standards in Asia Pacific Region / September 2007
Hyatt Hotels Corporation Expands Partnership with LRA Worldwide; Philadelphia-Based Consulting Company to Design Quality Assurance Program for Hyatt Select Group / July 2007
Daniela Piacenza Joins LRA Worldwide as a Senior Research Consultant; Native Venezuelan Will Work with LRA's International Research Clients / May 2007
LRA Worldwide Announces Promotions for International Consultants Regional “Hubs” to Serve Growing Client Base outside the United States / May 2007
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LRA Worldwide Appoints John Roberto to Lead Quality Assurance Group; Hospitality Industry Veteran to Oversee Multiple Brand Teams and More Than 4,000 Annual Site Visits / June 2006
LRA Worldwide and W Hotels Featured Presenters at 18th Annual Internal Branding Conference / April 2006
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Choice Hotels Canada Employs LRA Worldwide for Mystery Shopping Brand Assurance Program / February 2006
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Hyatt Hotels Corp. Selects LRA for Quality Assurance Services / Aug 2004
Dover Downs Gaming & Entertainment, Inc. and Dover Motorsports, Inc. Are Not Leaving Employee Engagement to Chance; Sister Companies Partner with LRA to Measure Employee Engagement / April 2004
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