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    Northern California Hotel & Lodging Conference Wrap-Up:
650 Attendees and a Sold-out Trade Show

CH&LA announced a successful close to the Northern California Hotel & Lodging Conference with over 650 attendees, a sold-out trade show, and standing room only education sessions. This annual event, which took place at Doubletree Hotel San Jose in partnership with the Asian American Hotel Owners Association (AAHOA) on October 1st, brings together industry leaders and professionals for a day of free educational sessions and a trade show.

Click Here to View Event Photos

“We would like to take the opportunity to thank everyone who attended and participated in the conference, especially our partners AAHOA, for making this conference at the Doubletree a complete success,” commented Lynn Mohrfeld, President & CEO of CH&LA. “We had great feedback from the hoteliers as well as from our exhibitors. The turnout and response to this event has been overwhelming.”

The educational sessions ranged from legal and employment issues, to group sales contracts and tourism improvement districts, with plenty of marketing sessions.  This year’s event covered eight different topics.  Conference attendees automatically receive this year’s educational session presentations.

Prior to the trade show, hoteliers enjoyed lunch while hearing industry leaders discuss today’s economic climate and what they see on the horizon.  Industry leaders included representatives from Marriott Int’l, Red Lion Hotel Corporation, Rim Hospitality, and Atlas Hospitality, with moderating deftly handled by Rajiv Travedi, Executive Vice President of Franchising and Chief Development Officer of La Quinta Inn & Suites.

The “table top only” trade show contained a plethora of new products and services offered by over 100 hospitality industry vendors. Vendors arrived  from all over North America to exhibit and meet Northern California hoteliers.

CH&LA’s next event will be Annual Meeting & the Stars of the Industry Award Presentation at the San Francisco Marriott Union Square on December 1st.  Click here for more details on this event.




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