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eRevMax / RateTiger Announces
 Strategic Growth Plan 

Leading hospitality technology provider prepares for new global position;
Sascha Hausmann named CEO

London, UK, November 05, 2009: Today, eRevMax/RateTiger announced its new corporate and management structure, together with plans for global expansion through organic growth and acquisitions.
With the development and introduction of new products over the last few years, eRevMax has become the largest and leading provider of online benchmarking and channel management technology in the hospitality marketplace. Just recently the software company successfully launched the first automated revenue management system, RTStrategyEngine, and completed the acquisition of ‘SimpleDistribution’, a web-based channel-management solution for small hotels, from RateReports. Going forward eRevMax will continue to invest into its leading product lines while accelerating  growth through strategic acquisitions.
With plans to further expand operations internationally by opening offices in North Africa, Middle East, Asia and Australia within the next twelve months, eRevMax  has re-worked the group’s legal structure as well as its senior management team:
Reuel Ghosh and Andrew Morsi, the shareholders and founders of eRevMax, have stepped down from the day to day management of the group and will serve as Presidents on the Board of Directors. Sascha Hausmann, so far Chief Operating Officer, has been named Chief Executive Officer of eRevMax and will remain a member of the board. Sascha, 35, who was appointed COO of eRevMax in June 2007, has overseen the introduction of the global sales team, marketing and support initiatives as well as many business alliances. Going forward, he will lead all global operations. The board as a team will be actively involved in strategic opportunities.

In order to streamline operations, the eRevMax Group has also re-organized the corporate group structure. A newly incorporated eRevMax International, based in Dublin, Ireland will be the new holding company for the various business units in the USA, Europe and Asia.
The daily operations of the company will be led by a modified senior management team, reporting directly to Sascha Hausmann:
  • Udai Singh Solanki – Chief Technology Officer & Managing Director India –In charge of software development and IT infrastructure and head of India operations
  • Lars Hahn – Chief Financial Officer (CFO) – in charge of all financial aspects of the eRevMax International Group
  • Keith Povah – VP Sales International – Responsible for sales of RTSuite and RTCorporate product lines in Europe, Africa, Middle East, Asia and Australia
  • Phil Stiles – VP Sales Americas – Responsible for sales of RTSuite and RTCorporate product lines in North and South America
  • Ragnar Strerath – VP Product Development – Responsible for sales of the RTConnect product line and head of global product development
On handing daily operations over to Sascha, Andrew Morsi, President says; “Over the past eight years we have been very involved in building eRevMax. We have come a long way and established a very reputable company with a suite of high quality products and services that we offer to an expanding customer base. We are confident Sascha can continue to lead organisational change and development for the benefit of the product, company, employees, customers and shareholders. We will be focusing our energies on exploring acquisitions and strategic initiatives to further develop innovative technologies for hoteliers.”
In a statement to employees announcing the management restructure, Reuel Ghosh, President, said, “The future of eRevMax is bright and prosperous and provides many opportunities. Let us all continue to focus on providing world class products and streamlined customer service. In the coming years, eRevMax will be welcoming new technologies to the existing portfolio. Let us keep up the good work and look ahead to continue to help the industry maximize revenue for hoteliers.”

“eRevMax has completed its reorganization and strategic planning and is now positioned for new growth opportunities. We have completely integrated our investments made this year and have learned how to be efficient during our future growth path. After eight years of solid and rapid organic growth, we are now ready to aggressively consolidate new technologies into our existing portfolio. We are confident that going forward eRevMax will continue to excel at providing consistent quality, premium products and multilingual services that meet the demands of all our customers and partners,” says Sascha Hausmann, CEO.
eRevMax will continue to support and develop its pioneering revenue management technology, RateTiger, with a focus on technology integration, partnerships and greater connections to ease the process of channel management for hoteliers.
About eRevMax International
eRevMax International is a leader and pioneer in the field of online benchmarking and channel management for the hospitality industry. The company integrates directly with over 500 travel sites, CRS, PMS and RMS companies to provide hoteliers with ultimate revenue and distribution management tools.

RateTiger, by eRevMax, has become the industry’s benchmark for rate shopping; revenue management and online channel management. Hoteliers save time and money running competitor price benchmarking reports and simplifies complex rate and availability updates across multiple online channels. RateTiger also offers premium reporting, distribution automation tools and OTA/XML connectivity.

eRevMax, founded in 2001,is now operating in over 60 countries and 400 cities. The company is headquartered in Dublin, Ireland, with regional offices in Orlando, U.S., London, UK, a technical development centre in India as well as six sales offices in mainland Europe. eRevMax currently employs more than 170 people across the globe, rapidly expanding across the European, American and Asian markets. For more information please visit
For further information, please contact:
Ryan Haynes, Rate Tiger, +44 (0) 7825 66 15 75

Ryan Haynes
Tel. +44 (0) 7825 661575

Also see: Classic British Hotels Implements RTSuite To Manage Online Sales; Hotelier chooses RateTiger for online distribution / September 2009

Error Updating Rates Online Can Cause Significant Loses in Revenue; A human Error at a Venice, Italy Hotel an Eye Opener / August 2009

Forestdale Hotels Installs RateTiger to maintain rate parity and reservations on Expedia / August 2009

Travel Intelligence Group Partners With RateTiger to Enhance Competitive Positioning; Online travel provider benchmarks rate parity / July 2009

Trust International Signs Deal With Rate Tiger To Connect Hotel Brands with 400+ Travel Channels Worldwide / June 2009

RateTiger to Present at HITEC 2009 Roundtable / June 2009

RateTiger Retains Integration Leadership With 400 Actual Connections; RateTiger leads with largest number of website integrations / June 2009

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