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eMax Hotel Marketing Boosts ROI for Crowne Plaza Brand

Orlando, FL  - November 3, 2009 – Crowne Plaza hotel operators are benefitting from increased traffic and more reservations with the eMax Hotel Marketing’s  independent website program. Marketing a hotel website can be a challenge for name brand hotels, but eMax Hotel Marketing is creating attractive, traffic-generating websites that enable hotels to capture more online bookings each quarter, and take advantage of some of the most impressive ROIs in the industry.
eMax independent websites drive incremental traffic from Internet searches, and the company is helping several Crowne Plaza hotels across the country increase traffic and book more reservations each season with a custom website that truly complements the brand site. Some of the most recent examples of success with the eMax independent website program include:
  • From January to August 2009, a Crowne Plaza hotel in Colorado’s independent site generated over $24,000 in monthly revenue and 25% more visitors than the brand site during the same period.
  • From January to July 2009, a Crowne Plaza in the Midwest’s independent site contributed 27% of the revenue with a 22x ROI.
  • From April to August 2009, a Crowne Plaza in a downtown metro area generated over 33% of all revenue, and equal number of monthly visitors.
eMax Hotel Marketing uses innovative web marketing strategies to help hotels increase their target market in any market segment. By using today’s emerging web technologies and applications, eMax creates cohesive, revenue-generating websites for brand name hotels. The company’s strategies consistently outperform conventional online marketing methods, and offer some of the highest returns on investment.

With almost half of all travel being booked online, eMax Hotel Internet Marketing has found ways to improve conversions of a hotel brand website while ensuring brand compliance and maintaining ever-changing brand initiatives. The company is committed to providing affordable marketing strategies for hotel operators looking for a results-driven marketing campaign and trackable results.

About eMax Hotel Internet Marketing
eMax Hotel Internet Marketing is a subsidiary of Resource Technology Management, Inc. Resource Technology Management provides Hotel Internet Support, Hotel Telecom Services, HDTV Upgrade Project Management, and other valuable consulting services to the hospitality industry. Drawing on the expertise of our hospitality industry professionals as well as Internet development and marketing veterans, eMax provides results-based Internet marketing services across all channels to our hotel partners. To learn how eMax Hotel Internet Marketing services can help you drive more reservations, visit or call (407) 998-8028.

eMax Hotel Internet Marketing
(407) 998-8028

Also See: Book More Reservations with a Powerful Brand Optimization Strategy / September 2009

Say Goodbye to Dying Media with an Effective Online Marketing Campaign / September 2009

eMax Makes Internet Marketing Affordable / September 2009

Maximize Your 2010 Marketing Budget with an Online Marketing Strategy; Your Internet Presence is Responsible for 30 to 50 Percent of your Property’s Revenue / August 2009

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