Hotel Online
News for the Hospitality Executive


Capital Region USA Targets International Travelers
 with Help from TIG Global

New Website and Online Marketing Campaign Support CRUSA’s 5 Year Strategic Plan

Chevy Chase, MD –November 10, 2009 – In an effort to promote the Capital Region USA Inc. (CRUSA) brand and attract new, incremental visitors from abroad, the not-for-profit tourism coalition, comprised of the Virginia Tourism Corporation, Destination DC and the Maryland Office of Tourism Development, selected TIG Global, an Internet marketing company specializing in destinations, as their strategic partner on the project. TIG Global designed and developed a new website ( for the organization and will be managing its online marketing strategy on an ongoing basis. 
Prior to designing the website, TIG Global compiled secondary research on international online usage and travel trends to gain a better understanding of how to attract CRUSA’s target international markets.  Additionally, CRUSA conducted a custom survey to identify other key opportunities and trends.  This combined research was incorporated into the main goals for the new website: 1) to increase website visitors, 2) to grow the opt-in email database, and 3) to generate revenue via the website.
With CRUSA’s long-term strategic objectives in mind, TIG Global designed the CRUSA website to promote the region as a whole, as well as highlight the unique aspects of each of the destination’s partners.  To create a user-friendly online experience, visitors have the ability to explore the website based on interests (national parks, wine country, water, mountains, thrill seeking, etc.) as well as location (Washington, DC, Maryland, or Virginia).  TIG Global incorporated engaging flash animation to showcase each destination and utilized embedded video to provide visitors with a sneak preview of what they will see and experience during a trip to the Capital Region.  Travel itineraries are also available, organized by subject and interest, and can easily be emailed or printed to help make planning a trip to the area simple and enjoyable.  To help increase CRUSA’s opt-in email list, TIG Global integrated prominently placed email collection tools through the website. Visitor guides are also offered in five different languages (English, Spanish, German, French, and Portuguese) to attract a broad base of international travelers and additional translated versions of the website will be rolling out in the near future. 
“We could not be more impressed with the interactive work that TIG Global has provided for our organization so far,” said Matt Gaffney, President and CEO of Capital Region USA.  “We are confident that our partnership with TIG Global and the web marketing plan that they have developed for our region will allow us to easily meet, if not exceed, our aggressive five-year strategic marketing plan.”
To help drive qualified traffic to the newly designed website, TIG Global will be launching an international online marketing plan for CRUSA within the next few months.  To capture incremental international travelers, TIG Global will execute a translated paid search and strategic linking campaign to gain maximum exposure in the target markets of the United Kingdom, Germany, Belgium, The Netherlands, France, Ireland, and Latin America (Brazil, Mexico).  TIG Global will also leverage its partnerships with both local and international travel-related media partners to drive additional traffic and maximize CRUSA’s global online exposure.
“As most of our TIG Global employees live and thrive in the Capital Region area, there was no question in our mind that forming a partnership with Capital Region USA was a smart decision,” said Fred Malek, CEO of TIG Global. “Our international expertise and insight about how travelers think when selecting a destination will help us to position CRUSA ahead of its competition and drive visitors from around the world to the capital region.”
About TIG Global
TIG Global, headquartered in the Washington, DC metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.
TIG Global Contact
Molly Israel
About the Capital Region USA: 
The Capital Region USA is a non-profit tourism marketing coalition funded by Destination DC, the Virginia Tourism Corporation, the Maryland Office of Tourism and the Metropolitan Washington Airports Authority. CRUSA works to maximize visitor arrivals and economic impact to the region from international markets by implementing innovative marketing programs and public/private sector partnerships. 


  Molly Israel



Also See: TIG Global Sweeps the WebAwards Competition with Wins in all of the Travel Categories; TIG Global Honored with 10 WebAwards for eMarketing excellence in the Hotel and Lodging, Travel, and Restaurant Categories / Ocotober 2009

Five-star Abu Dhabi Hotel Increases Middle East Market Share Through Partnership with TIG Global; TIG Global Launches New Website and Online Marketing Plan for Vision Hotel Apartments Deluxe / October 2009

TIG Global Releases Second Report in Destination eMarketing Best Practices Series; ‘Social Media and the DMO Marketer- Part II’, Now Available to the Public / September 2009

Targeting Global Travelers: A Guide for International Website Optimization / June 2009

TIG Global Unveils Innovative Website for the Richmond Metropolitan Convention and Visitors Bureau; New Website Utilizes Interactivity and Local Travel Reviews to Attract Niche Travel Markets / March 2009

TIG Global Wins Big at International Marketing Competition; TIG Global Secures 12 Adrian Awards for Outstanding Website Design and E-marketing / January 2009

Middle East Hotel Brand Selects TIG Global to Grow its Hotel Chain Empire; TIG Global to Launch Strategic Online Marketing Campaign to Capture Market Share / December 2008

Curacao Tourist Board, San Diego North CVB,, and Longmont Area Visitors Association Select TIG Global as their DMO Internet Marketing Partner / December 2008

eMarketer of the Year, TIG Global, Receives Additional International Honors; All TIG Global Partners in the 2008 WebAward Competition Recognized for Outstanding Website Design / October 2008

TIG Global to Assist One of Europe's Most Famous Hotels, Gran Hotel La Florida; TIG Global Launches Integrated and Multi-Lingual Online Marketing Efforts to Reach the World / September 2008

Sea Island Resorts Selects TIG Global to Strengthen its Online Presence; TIG Global Unveils New Website and Online Marketing Plan to Increase Resort’s Revenue / September 2008

Travel-Generated Content and Web 2.0 Is Here to Stay. Why Not Put it to Work for You? / May 2008

TIG Global Receives Top International Honors for Website Design and Internet Marketing; TIG Global Wins Three Summit Creative Awards / May 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / March 2008

Ten Standards for Promoting Your Hotel Online / March 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / February 2008

TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases; Bill Clinton spotlights TIG Global's Online Marketing Efforts at the Clinton Global Initiative for the Fight against Neglected Tropical Disease / October 2007

10 Ways to Optimize your Hotel Website through Copy; How to Use Copywriting to Achieve Higher Search-Engine Rankings for Your Site / October 2007

TIG Global Collects International WebAwards for Superior Website Design; Grand Hotel Esplanade Berlin and LXR Luxury Resorts and Hotels Receive Web Design Honors / September 2007

TIG Global Receives Top International Honors for Website Design; Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards / August 2007

TIG Global Expands European Operations with New Sales Director; Jeff Down to Bring 15 Years of International Travel Industry Experience / June 2007

TIG Global's E-Mail Marketing Campaign Receives National Honors; The Web Marketing Association Awards TIG Global'Best E-mail Message' for The Rittenhouse / April 2007

TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007

TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006

The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006

Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006

TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006

LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006

Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006

TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006

The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006

TIG Global Announces New Senior Management Appointments / October 2005

TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005

Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005

CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005 and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005

TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005

TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005

New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005

TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005

TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005

TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005

TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005

Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004

Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004

Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004

Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004

Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003

Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003

Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003

Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003

Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003



To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.