Malaysia recorded a
total of 17,378,040 tourist arrivals during the first nine months of
2009,
indicating a sign of continuous growth of tourists to the country. It
represented an increase of 6.4% compared to 16,329,855 for the same
period in
2008.
During September 2009, tourist arrivals grew by 24.9%
from 1,599,418 in September 2008.
Table 1:
Comparison of tourist arrivals to Malaysia September 2008 & 2009:
*Source:
Immigration Department of Malaysia
|
MONTH
|
TOURIST
ARRIVALS 2008
|
TOURIST
ARRIVALS 2009
|
CHANGE %
|
|
SEPTEMBER
|
1,599,418
|
1,997,535
|
24.9
|
Table 2:
Comparison of tourist arrivals to Malaysia January – September 2008
& 2009:
*Source:
Immigration Department of Malaysia
|
MONTHS
|
TOURIST
ARRIVALS 2008
|
TOURIST
ARRIVALS 2009
|
CHANGE %
|
|
JANUARY –
SEPTEMBER
|
16,329,855
|
17,378,040
|
6.4
|
The top 10 tourist generating markets for September
2009 were Singapore (1,137,426); Indonesia (207,302); Thailand
(106,079);
Brunei (85,109); China (including Hong Kong & Macau) (74,319);
Australia (48,270); India
(43,733); Japan (38,654);
the Philippines (36,397) and
the United Kingdom
(34,001).
During the same month, double-digit growth was
recorded for tourist arrivals from Saudi Arabia (178.0%); U.A.E.
(161.3%);
Poland (56.0%); Iran (51.6%); South Africa (40.8%); Myanmar (35.6%);
Singapore
(35.5%); Cambodia (33.5%); France (32.4%); Australia (27.8%); Laos
(25.5%);
Vietnam (22.8%); India (17.4%); the United Kingdom (16.8%); Russia
(15.7%); Sweden
(15.4%); Indonesia (15.4%); the Philippines (15.3%); Italy (14.8%);
Germany
(14.2%); Thailand (13.7%); Switzerland (13.5%); USA (11.2%); Norway
(11.0%) and
Finland (10.8%).
The top 10 tourist generating markets from January to
September 2009 were: Singapore
(9,398,463); Indonesia
(1,729,690); Thailand
(1,075,689); Brunei
(772,174); China (including
Hong Kong & Macau) (735,529); India
(420,046); Australia
(371,488); the Philippines
(332,293); the United Kingdom
(324,061) and Japan
(297,041).
|
TWO INTERNATIONAL
AWARDS FOR MALAYSIA’S KUALA LUMPUR CONVENTION
CENTRE
LOS ANGELES – The Kuala Lumpur
Convention Centre(the Centre) made Malaysia
proud for the second time by bringing home two international awards
which were
announced in London
recently. The Centre won ‘Gold’ for ‘Best Brand Marketing’ campaign in
the
Meetings Industry Marketing Awards (MIMA) 2009 and also took ‘Silver’
in the
‘Best Use of Budget’ category. This success follows the Centre’s
‘Bronze’ win
in the ‘Best CD-ROM/DVD’ category last year.
As the only Asian winner at the awards,
the Centre’s entry for both categories was for its ‘TenOnCall’ meeting
facility.
According to MIMA, the ‘Best Brand
Marketing’ campaign was chosen amongst a pool of contenders for its
high level
of creativity that supported its objectives and demonstrated excellent
execution with a strong focus on understanding the impact of its
marketing
campaign. The campaign was developed to meet the changing needs of
their
customers in a time of changing economic realities. The foresight of
the
Centre’s team and the clarity of what they needed to achieve was
developed and
delivered in a simple and efficient way and shows what this industry
can
achieve.
“TenOnCall is a dedicated meeting space
of 10 meeting rooms on the Centre’s Level four which offers a
differentiated
meeting experience for just-in-time and smaller meetings. We aim to
focus on a
previously untapped area whilst addressing local market perception that
the
Centre is always ‘full’ and only caters for large events,” said Peter
Brokenshire, General Manager of Kuala Lumpur Convention Centre.
Brokenshire explained the Centre’s
strategy for ‘TenOnCall’ was to create a product offering that could
stand on
its own and reach out to a niche market. “TenOnCall demonstrates how
the Centre
effectively repackaged an existing space with minimal changes and at
minimum
cost by leveraging on available resources and marketing tools; such as
our
website, email blasts and an ‘Open House’ event, to create awareness of
and to
market the product. Once launched and having been well-received by
clients, we
extended our marketing efforts and introduced the ‘TenOnCall’ Loyalty
Program
to reward loyal patrons.”
The Centre shared the limelight with
its sister venue, the Qatar National Convention Centre which won ‘Gold’
for the
‘Best Print Advertising’ campaign category.
In reference to the Centre’s success at
MIMA for the second consecutive year, Brokenshire said, “This would not
have
been possible without the contribution of our most valuable asset, our
people,
whose dedication and professionalism, untiring efforts, cohesive
teamwork and
creativity in striving for perfection and excellence has taken the
Centre to
where it is in a mere four plus years - Asia’s leading convention
facility.”
Organized by Meetings and Incentive
Travel (M&IT) magazine, MIMA was launched in 2002 to lift the
standard of
marketing in the meetings and events industry and to recognize the
marketers.
About the Kuala Lumpur
Convention Centre(the Centre)
The Kuala Lumpur Convention Centre is a
component of the Kuala Lumpur City Centre (KLCC) and is managed and
operated by
Convex Malaysia Sdn Bhd, a joint-venture company between KLCC
(Holdings) Sdn
Bhd and AEG Ogden Pty Ltd, Australia.
A winner of numerous awards including
the TravelWeekly (Asia) Industry Awards 2007 and 2008 and CEI Industry
Award
2009 for best convention and exhibition centre in Asia,
the Centre is a wholly-owned facility of Kuala Lumpur Convention Centre
Sdn Bhd
which in turn, is owned by KLCC (Holdings) Sdn Bhd, a wholly-owned
subsidiary
of Petroliam Nasional Berhad (PETRONAS).
The Centre has ISO 9001, ISO 22000 and
OHSAS 18001 certifications and achieved Green Globe Benchmarked status
(environment) and Hazard Analysis and Critical Control Points
Certification
(HACCP) recognition; the international food safety system for
international
convention facilities and five-star hotels.
The Centre, comprising of two auditoria
(seating 3,000 and 500 respectively), 9,710 sq meters of Exhibition
Halls, a
Grand Ballroom which seats 2,000 diners, a Banquet Hall for 500, a
Conference
Hall for 1,800 and 20 other meeting rooms, providing 20,059 sq meters
of
function space in the heart of Kuala Lumpur, Malaysia.
|
For more information, please visit Tourism Malaysia’s
online Facts and Figures at:
http://www.tourismmalaysia.gov.my/corporate/research.asp?page=facts_figures.
|
