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Malaysia's Tourism Continues to Grow and
Kuala Lumpur Convention Centre Wins International Awards
Malaysia recorded a total of 17,378,040 tourist arrivals during the first nine months of 2009, indicating a sign of continuous growth of tourists to the country. It represented an increase of 6.4% compared to 16,329,855 for the same period in 2008.
During September 2009, tourist arrivals grew by 24.9% from 1,599,418 in September 2008.
Table 1: Comparison of tourist arrivals to Malaysia September 2008 & 2009:
*Source: Immigration Department of Malaysia










Table 2: Comparison of tourist arrivals to Malaysia January – September 2008 & 2009:
*Source: Immigration Department of Malaysia











The top 10 tourist generating markets for September 2009 were Singapore (1,137,426); Indonesia (207,302); Thailand (106,079); Brunei (85,109); China (including Hong Kong & Macau) (74,319); Australia (48,270); India (43,733); Japan (38,654); the Philippines (36,397) and the United Kingdom (34,001).
During the same month, double-digit growth was recorded for tourist arrivals from Saudi Arabia (178.0%); U.A.E. (161.3%); Poland (56.0%); Iran (51.6%); South Africa (40.8%); Myanmar (35.6%); Singapore (35.5%); Cambodia (33.5%); France (32.4%); Australia (27.8%); Laos (25.5%); Vietnam (22.8%); India (17.4%); the United Kingdom (16.8%); Russia (15.7%); Sweden (15.4%); Indonesia (15.4%); the Philippines (15.3%); Italy (14.8%); Germany (14.2%); Thailand (13.7%); Switzerland (13.5%); USA (11.2%); Norway (11.0%) and Finland (10.8%).
The top 10 tourist generating markets from January to September 2009 were: Singapore (9,398,463); Indonesia (1,729,690); Thailand (1,075,689); Brunei (772,174); China (including Hong Kong & Macau) (735,529); India (420,046); Australia (371,488); the Philippines (332,293); the United Kingdom (324,061) and Japan (297,041).

LOS ANGELES – The Kuala Lumpur Convention Centre(the Centre) made Malaysia proud for the second time by bringing home two international awards which were announced in London recently. The Centre won ‘Gold’ for ‘Best Brand Marketing’ campaign in the Meetings Industry Marketing Awards (MIMA) 2009 and also took ‘Silver’ in the ‘Best Use of Budget’ category. This success follows the Centre’s ‘Bronze’ win in the ‘Best CD-ROM/DVD’ category last year.
As the only Asian winner at the awards, the Centre’s entry for both categories was for its ‘TenOnCall’ meeting facility.


According to MIMA, the ‘Best Brand Marketing’ campaign was chosen amongst a pool of contenders for its high level of creativity that supported its objectives and demonstrated excellent execution with a strong focus on understanding the impact of its marketing campaign. The campaign was developed to meet the changing needs of their customers in a time of changing economic realities. The foresight of the Centre’s team and the clarity of what they needed to achieve was developed and delivered in a simple and efficient way and shows what this industry can achieve.
“TenOnCall is a dedicated meeting space of 10 meeting rooms on the Centre’s Level four which offers a differentiated meeting experience for just-in-time and smaller meetings. We aim to focus on a previously untapped area whilst addressing local market perception that the Centre is always ‘full’ and only caters for large events,” said Peter Brokenshire, General Manager of Kuala Lumpur Convention Centre.
Brokenshire explained the Centre’s strategy for ‘TenOnCall’ was to create a product offering that could stand on its own and reach out to a niche market. “TenOnCall demonstrates how the Centre effectively repackaged an existing space with minimal changes and at minimum cost by leveraging on available resources and marketing tools; such as our website, email blasts and an ‘Open House’ event, to create awareness of and to market the product. Once launched and having been well-received by clients, we extended our marketing efforts and introduced the ‘TenOnCall’ Loyalty Program to reward loyal patrons.”
The Centre shared the limelight with its sister venue, the Qatar National Convention Centre which won ‘Gold’ for the ‘Best Print Advertising’ campaign category.

In reference to the Centre’s success at MIMA for the second consecutive year, Brokenshire said, “This would not have been possible without the contribution of our most valuable asset, our people, whose dedication and professionalism, untiring efforts, cohesive teamwork and creativity in striving for perfection and excellence has taken the Centre to where it is in a mere four plus years - Asia’s leading convention facility.”
Organized by Meetings and Incentive Travel (M&IT) magazine, MIMA was launched in 2002 to lift the standard of marketing in the meetings and events industry and to recognize the marketers.
About the Kuala Lumpur Convention Centre(the Centre)
The Kuala Lumpur Convention Centre is a component of the Kuala Lumpur City Centre (KLCC) and is managed and operated by Convex Malaysia Sdn Bhd, a joint-venture company between KLCC (Holdings) Sdn Bhd and AEG Ogden Pty Ltd, Australia.
A winner of numerous awards including the TravelWeekly (Asia) Industry Awards 2007 and 2008 and CEI Industry Award 2009 for best convention and exhibition centre in Asia, the Centre is a wholly-owned facility of Kuala Lumpur Convention Centre Sdn Bhd which in turn, is owned by KLCC (Holdings) Sdn Bhd, a wholly-owned subsidiary of Petroliam Nasional Berhad (PETRONAS).
The Centre has ISO 9001, ISO 22000 and OHSAS 18001 certifications and achieved Green Globe Benchmarked status (environment) and Hazard Analysis and Critical Control Points Certification (HACCP) recognition; the international food safety system for international convention facilities and five-star hotels.
The Centre, comprising of two auditoria (seating 3,000 and 500 respectively), 9,710 sq meters of Exhibition Halls, a Grand Ballroom which seats 2,000 diners, a Banquet Hall for 500, a Conference Hall for 1,800 and 20 other meeting rooms, providing 20,059 sq meters of function space in the heart of Kuala Lumpur, Malaysia.

For more information, please visit Tourism Malaysia’s online Facts and Figures at:

Contact :

Natalie Davis
T: 213-683-2113
E-mail :



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