News for the Hospitality Executive
Millennium & Copthorne Hotels to Open First
Studio M Branded Hotel in Singapore
Singapore, November 11, 2009 – Millennium & Copthorne Hotels plc (M&C) today launched a new international hotel brand, Studio M, aimed at the new generation of savvy business and leisure travellers. Studio M is the latest addition to M&C’s portfolio of brands and underscores the group’s commitment to expanding its footprint in Asia.
The Studio M brand aims to offer both style and functionality to the well-travelled guest who relishes the urban contemporary lifestyle and demands access to fuss-free integrated technology and high connectivity.
The Studio M brand will be unveiled in Singapore soon when its first hotel opens in the second quarter of 2010.
A focus on elegantly restrained accommodation that offers a high degree
of connectivity will set Studio M apart from current offerings. Savvy travellers
will also enjoy using the hotel’s unique open-air tropical deck, which
offers private spaces in relaxed landscaped surroundings for both business
meetings and leisurely conversations with friends. Guests will appreciate
“Studio M represents a new facet to the hospitality landscape in Singapore.
The concept of smart business travel is evolving rapidly. There is increasing
demand from this largely untapped market segment that craves a distinctive
and unique experience from their hotel, even as they demand functional
services like wireless connectivity. Studio M aims to fill this gap,” said
Mr Kwek Leng
The Studio M brand is the latest addition to M&C’s global brands. M&C, listed in London and the largest Singapore-controlled hotel group in Asia, has a portfolio of over 120 hotels worldwide under several brands – the five-star Grand Millennium, the Millennium and Copthorne brands, and the budget Kingsgate which is located mainly in New Zealand.
Studio M’s forward-looking stance positions the brand as a modern, contemporary and fashionable offering that complements its sister brands.
“We can leverage our experience in running hotels globally, so we are
confident of extending and growing our reach into this new market segment.
The launch of Studio M expands our hotel offering and reaffirms our commitment
to offering a wide variety of hotel styles to meet the diverse requirements
of travellers,” said Mr Kwek, who is also Executive Chairman of Hong Leong
“We plan to take this new brand global,” added Mr Kwek. M&C has already received several enquiries from the Middle East to take the Studio M brand there.
Studio M Hotel has 365 distinctive rooms that will offer guests 24-hours integrated technology and wireless connectivity. The interiors and open-air tropical deck were designed by renowned Italian designer and architect Piero Lissoni to create a sleek yet comfortable environment. Lissoni uses clean lines, clear materials and subtle colours typical of Italian design, to craft a tranquil oasis for guests who appreciate chic and contemporary minimalism.
Guests will continue to enjoy integrated technology and wireless connectivity
on the open-air tropical deck. Leisure options can also be found on the
deck, with wading pools and a 25-metre lap pool. The architects for the
project are Ong&Ong, a leading architectural firm in Singapore with
a track record of over 30 years and over 500 projects to its name. Ong&Ong
was also the
Travellers today expect up-to-date information on the go. “Guests can
request information on dining and entertainment options that can be immediately
sent to their communication devices such as iPhones, iPods and laptops.
This is just one of many unique guest experiences we plan to provide,”
said Mr Ng Chee Theam, Chief Operating Officer Asia, of Millennium &
Studio M Hotel is located at 3 Nanson Road in the iconic Robertson Quay entertainment precinct. Staff recruitment has started, while architectural finishing and fitting works are in progress.
London-listed Millennium & Copthorne Hotels plc (M&C), a subsidiary of leading property developer City Developments Limited, is part of the Hong Leong Group Singapore. It is a dynamic, global hotel company which owns, asset manages and/or operates over 120 hotels in 18 countries around the world. Key operations are in the United States, Europe and Asia, with a rapidly expanding footprint. In addition to the introduction of the Studio M brand into Singapore, the M&C flag is expected to fly on several new properties soon, including in Chengdu, China, and in Liverpool, UK. Singapore-based Millennium & Copthorne International Limited is a wholly owned subsidiary of M&C.
Gerry De Silva
|Also See:||Millennium & Copthorne Create Prototype for a New Breed of Practical Hotels - the M Singapore / April 2002|