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Libra OnDemand Selected as Finalist in Forty Innovation Showcase

Comprehensive suite of hospitality-specific applications consolidates customer information,
develops deep profiles and delivers guest satisfaction

Celebration, Fla. — November 05, 2009 — Libra OnDemand announces its selection as a finalist in the prestigious Forty Innovation Showcase, sponsored by The Forty is a yearlong program culminating at Dreamforce ’09, held November 17 to 20, 2009, at San Francisco’s Moscone Center. As more and more developers adopt’s breakthrough cloud computing technologies, new kinds of killer apps are being built every day. The Forty showcases the best of these apps from the partner community; the winner of which will be announced at the Dreamforce Global Gathering.

Showcase apps are evaluated based on:
  • Innovative use of technologies, including but not limited to Apex code, Visualforce, and Sites.
  • The ability to solve a real business challenge and address a need in the marketplace
  • Strong visual design and execution
  • Level of customer adoption
“To be named as one of the top 40 applications on the platform is a great honor that recognizes the outstanding work of our team here at Libra OnDemand,” said Gregg Hopkins, chief executive officer. “Libra OnDemand is innovative for its unique ability to present a complete, 360-degree profile of hotel guests. CRM should solve a hotel’s business problems, not create more challenges. With Libra OnDemand hotels can focus on delivering quality service to guests and build hotel brand loyalty.”

Libra OnDemand provides a comprehensive suite of hospitality-specific applications: Customer Relationship Management, Loyalty & Rewards, Event Management, Reporting & Data Analytics, E-Mail Marketing, as well as an on-line consumer-facing application, Customer Portal. It is designed to drive sales, increase revenues and deliver guest satisfaction.
“Libra OnDemand reaches out to the world’s premier hotel organizations,” Hopkins said. “It leverages the power of together with Visualforce, Sites, Apex, JavaScript and Adobe Flex technologies. Requiring zero infrastructure or upfront software investment, Libra OnDemand is a Software-as-a-service (SaaS) application that is easy to use, easy to customize and quick to implement.”
Designed as a single or multi-property solution, Libra OnDemand consolidates customer information from hospitality systems (property-management systems, central-reservation systems, restaurant point-of-sale, spa management, casinos, and others) and social media sites such as Twitter and Facebook to present the user with a single guest profile.. Libra OnDemand Customer Portal offers stay-aware content and self-service options for hotel guests and customers. Overall, Libra OnDemand provides the ability to acquire deep knowledge of every account and contact, build and maintain strong, lasting customer relationships, and facilitates collaboration and communication within the organization.
With flexible monthly subscription pricing, the financial impact on a hotel client is minimized, and return on investment is dramatically accelerated for the hotelier and/or hotel company.
“Subscription-based pricing plans include everything you need, so you won’t be surprised later by hidden technology fees that can quickly add up,” Hopkins added.
Additional information about the Forty Innovation Showcase and its finalists can be found at

About Libra OnDemand

Libra OnDemand leverages the power of the world’s most popular on demand platform ( to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact [email protected] or visit the website


L. Gregory Hopkins
Libra OnDemand
(407) 412-9296 ext. 702
[email protected]

Barb Worcester
Tel: (440) 930-5770
[email protected]

Also See: Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

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