News for the Hospitality Executive
Singapore, 18 November 2009 – Guests at Holiday Inn’s city-centre hotel woke up today to a new look and a new name.
The 319-room hotel, which overlooks the Istana in Orchard Road, officially unveiled a S$25 million dollar refurbishment of the entire property, including guest rooms, function rooms and public areas.
And, overnight, the covers came off, to reveal a new name that better reflects its central location.
The former Holiday Inn Park View, which first opened its doors in 1985, is now known as Holiday Inn Singapore Orchard City Centre.
The extensive refurbishment, carried out in stages over the past 15 months, was undertaken by owners, the Harilela Group, in conjunction with Holiday Inn’s US$1 billion global relaunch programme ― designed to overhaul more than 3,200 hotels under theHoliday Inn brand family worldwide.
Holiday Inn Singapore Orchard City Centre is one of the first Holiday Inns in South East Asia to relaunch with the new look and brand hallmarks. The hotel boasts new signage and lighting, an upgraded reception area with Holiday Inn’s unique brand scent and sound, the ‘Stay Real’ service promise that values every guest as an individual, comfortable bedding with choice of firm or soft pillows, and power showers.
Dr. Aron Harilela, Director of the Hong Kong-based international property developer with properties in Hong Kong, the Far East, Europe and the Americas; was at the relaunch, unveiling the new name and logo to signify the beginning of a new era for the hotel.
“The decision to invest such a significant amount during these uncertain times was a real vote of confidence in this property, the Holiday Inn brand, and Singapore as a growing centre for business and tourism,” said Dr. Harilela.
“And it was also based on the fact that as we have a very high repeat guest ratio in the city, we need to keep working at constantly improving our product and service in order to maintain that high level of customer satisfaction and loyalty,” he added.
Holiday Inn Singapore Orchard City Centre’s General Manager, Mr. Shantha de Silva, echoed Dr. Harilela’s sentiments.
He said, “This refurbishment and repositioning puts us right up there alongside the top hotels in the Orchard Road area. We have focused on the things that guests value most when they think about quality ― great beds, great showers, and genuine service with a
contemporary look. And, we also have the unique advantage of being located right in the city centre, just off the beaten track.”
“That means our guests have the best of both worlds: the buzz and excitement of Orchard Road for shopping and entertainment and a quiet, secluded environment for rest and relaxation.” added Mr. de Silva.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, nearly 4,400 hotels and over 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with 47 million members worldwide.
IHG has 1,500 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media
About Holiday Inn Relaunch
Holiday Inn is in the midst of the biggest relaunch in hospitality history creating a more contemporary brand image including a new logo, and driving consistency in all 3,296 Holiday Inn brand family hotels around the world. With over 1,400 hotels already relaunched worldwide, the completion of the relaunch of the global estate is expected to be completed in 2010.
About the Harilela Group
The Harilela Group which is wholly owned by the Harilela family, is a Hong Kong based private company with over thirty-eight years of experience in the investment and development of hotels in Hong Kong, the Far East, Europe and the Americas.
The strategy for the Harilela Group is based on making our hotels and hospitality related ownerships the preferred choice for the guests. This produces financial returns for the shareholders, making our establishments the preferred choice and in turn, increasing our distribution and returns on the property. Our continued focus on customer preference has resulted in the acquisition of a range of brands, each serving a different segment of the international hotel and leisure market.
The group diversified its interests into hotels in 1961 when Imperial Hotel, Hong Kong was first acquired. Over the last three decades, the Group has spread its investments to the healthcare and food and beverage sector in Hong Kong, Singapore, Malaysia, Thailand, United Kingdom, Canada and Australia.
The group will be continuing with this pattern for future investments. Holiday Inn hotels – Intercontinental Hotel Group, the most recognized name in the industry worldwide, remains our core brand investment. Our portfolio also includes other distinct brands – Sheraton and Westin (Starwood Hotels & Resorts Worldwide, Inc.), Quality Hotel and our very own limited service brand Ambassador Hotel Services Pte Ltd, operating at the world's best airport -Singapore Changi Airport.
Holiday Inn Singapore
Orchard City Centre
Tel: + 65 6730 0147
Tel: +65 6421 0323
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