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Genares Worldwide Reservations Services is Fastest Growing Reservations Provider,
Signs it’s 2600th Hotel, The MAve in NYC

Boutique Midtown Manhattan Hotel Signs with Genares for GDS Booking Services
DALLAS, TX, November 2009 – Genares Worldwide Reservations Services (Genares), an industry-leading reservations services company, fortifies its reputation as the fastest growing reservation services provider by signing with The MAve Hotel in Midtown Manhattan to provide global distribution services and online booking.
Partnered with Genares, The MAve Hotel gains access to a suite of proprietary Genares technologies providing seamless connectivity to the Global Distribution System (GDS) and access to over 600,000 travel agents using SABRE, Galileo, Worldspan and Amadeus.  In addition, a custom booking engine furnished by Genares has been integrated into the hotel Web site:
The MAve, located in New York City,  is the latest of several boutique hotels to join Genares following the 2007 partnership between Genares and Desires Hotels, headquartered in Miami, Florida. Desires Hotels specializes in boutique lifestyle hotels with a portfolio spanning the United States and the Caribbean.
Doug Carrillo, Senior Vice President of Sales and Marketing with Tecton Hospitality and Desires Hotels, is confident The MAve will see the same success with Genares as other partnered hotels.
"Desires Hotels promises guests unrivaled service, a philosophy we extend to our partnerships. With Genares, our hotels have access to sophisticated tools for increasing revenue and improving the customer booking experience. All of our hotels that have contracted with Genares have seen a boost in revenue, and I'm certain The MAve will as well."
The Genares platform was developed in 2005 to deliver customers access to an open-ended and customizable GDS operable entirely in-house without third-party reliance. In four short years, the platform has grown to serve more than 3,000 clients, including nearly 2,800 hotels, making Genares the fastest growing reservations services provider in the world.
"Our rapid growth indicates that hoteliers and hotel management companies are looking for comprehensive GDS, CRS, and PMS connectivity all managed through one source.," said Eugene Harris, President of Genares.
For more information about Genares, visit the Web site at

About Genares Worldwide Reservation Services
Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares’ GenaRaterSM web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately-held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Irving, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit
About Desires Hotels 
From the neon lights on Ocean Drive in South Beach to the Harley-Davidson Museum in Milwaukee, to the cobbled adoquine streets of Old San Juan, or right in the heart of Times Square, Desires Hotels is a unique collection of independently created modern boutique hotels. High in style, distinct and creative, each of these lifestyle hotels have one-of-a-kind architecture and interior design, allowing guests to expect just as much from their hotel as they do from their destination. Savvy travelers seeking a lifestyle-oriented experience will appreciate the "Your Desires" program that tailors a unique experience to every guest. Desires Hotels deliver unexpected amenities in stylish settings. For more information, visit
About The MAve
The MAve’s name is derived from its location on Madison Avenue and 27th Street and lays claim to a strategic position just due north of Madison Square Park. The 72-room boutique hotel is dedicated to providing a refreshingly relaxed urban retreat for business and leisure travelers alike. Delivering substance and style, The MAve’s casual chic rooms are designed with modern and clean lines featuring graphic contemporary artworks inspired from the scenes of the city. The MAve achieves a thoughtful balance between efficiency and style to satisfy the budget conscious, while offering a high level of comfort, and the latest technology.


Genares Worldwide Reservations
5201 N. O'Connor Blvd. Suite 400
Irving, Texas 75039
Sara Wilkins
Director of Sales and Marketing
Phone: 817-722-2834
Fax: 972-409-9988


Also See: GenaRes Offers Enhanced Hotel Reservations Channel Management through System Integration with Ez Yield; New York City’s Flatotel is GenaRes’ First Hotel Customer to Benefit / April 2006

Italy-Based Hotel Marketing Solutions Selects GenaRes as its New Provider for CRS, GDS, and Internet Reservation Processing; GenaRes to Power Reservations on HMS’ Consumer Web Site / October 005

Americas Best Value Inn’s 475 Properties Switch to Newly Launched GenaRes for CRS, GDS, Internet and Voice Reservations Processing / April 2005

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