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Thistle and Guoman Hotels Choose Channel
Management Solution For Combined Property Portfolio

Technological advantages, including the integration of booking information, placed
ahead of key competitors for the major UK hotel group


WINTER SPRINGS, FLA. — 6 NOVEMBER 2009 —, the originator of automated online distribution management solutions for the worldwide hospitality industry, today announced the addition of Thistle Hotels and Guoman Hotels to its growing list of hotel clients around the globe. The London-based hotel management group recently selected as its channel management and reservation delivery technology partner for their 37 properties throughout the UK, and will add two more properties in Malaysia to their portfolio by the end of 2009. 

Thistle Hotels’ and Guoman Hotels’ combined property portfolio ranges from historic landmark properties located in downtown London, such as The Royal Horseguards, to modern properties in the Highlands near Loch Ness, such as the Thistle Inverness. With such a diverse collection of properties, choosing the correct technology involved taking the time to test for the best fit.
“We short-listed the key channel management software options and ran user trials with each to determine which product would best support our immediate and future channel management requirements, as well as deliver the best integration with our overall distribution strategy,” stated Claire Castro, head of pricing and distribution for Thistle and Guoman Hotels. “The combination of’s technology, business development and customer service set them apart from their competitors.” 

In addition to the successful testing of’s channel management technology, Castro is also interested in’s RezDelivery platform for a more easily managed and cost-effective system of receiving hotel reservations for future development. 

“At we pride ourselves on our ability to be readily available to our clients, regardless of their geographic location, and we are willing and able to work within their development and timeframe plans,” stated Ed St. Onge, CEO of “Our new two-way enterprise solution, which includes OTA and GDS yielding products and reservation delivery technologies, provides the best technology available for hoteliers who are interested in a proven record of simple and user-friendly solutions to increase revenues.” 

“Everything we have heard about is true. A considerable amount of time is saved during the yielding process; the system is easy to use; their customer service is impeccable; and system updates do not affect any of our real-time processes,” stated Castro. “The systems are very versatile and greatly minimize the time we spend on daily updates.” will be conducting personalized demonstrations of their technology solutions at World Travel Market from 9-12 November 2009, in Booth TT3100 in the North Hall.

 For more information, please contact sales team at +1 407.629.0900 (press 1), email or visit

About Thistle Hotels
Thistle Hotels operate 33 hotels across the UK, boasting many superb city centre locations. Part of Guoman Hotel Management (UK) Limited, Thistle offers personal service at a fair price, delivered in a warm, straightforward manner. With a selection of restaurants and leisure facilities, there is something for everyone. Currently investing £100 million in new technology and facilities, Thistle is committed to offering guests exactly what they need, in great locations and at excellent value, without compromising on service. For more information, please visit

About Guoman Hotels
Guoman Hotels is a collection of four deluxe hotels located in central London, including Charing Cross, The Cumberland, The Royal Horseguards and The Tower. Whilst each hotel in the portfolio has its own unique identity and style, each provides the very highest levels of comfort and service. Plans to invest upwards of £150 million have already reaped significant changes, most noticeably at the Grade I listed Royal Horseguards hotel, which was recently awarded five-star status following a £16.3 million refurbishment and an extensive service development programme.

Since introducing the world’s first automated channel management solution in 2002, has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,600 hotels in 72 countries utilize’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to over 450 forward distribution channels in multiple languages and 168 currencies.'s SaaS web-based platforms and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc.  Phone: 407.905.0608 or e-mail:


Debi Moses
Corporate Sales Manager
Tel: 407.629.0900, then press 1

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
Tel: 407.905.0608


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