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Hotelier Charles Helm Opens Opens the 74-room Best Western
Atrea Crown Chase Inn and Suites in Denton, Texas

PHOENIX - November 3, 2009 -The fourth Best Western Atrea, an upper midscale prototype designed to attract business travelers, has recently opened its doors in Denton, Texas. 

With its stylish architecture and contemporary décor, the 74-room Best Western Atrea Crown Chase Inn and Suites is among the first of this new concept for the 63-year-old brand. 

“This prototype is something the brand has needed for a long time, and it’s a perfect fit for Denton,” said owner Charles Helm, who also serves as a director for Best Western International’s Board of Directors. “We’re so very proud to become a part of the Denton business community, and most importantly, pleased to be able to develop one of the first Best Western properties of its kind right here in North Texas.” 

Best Western Atrea Crown Chase Inn and Suites
2450 Brinker Road, Denton, Texas, 76208
In addition to Best Western Atrea Crown Chase Inn and Suites, Helm and his business partner and wife, Sharon, own and operate five other lodging facilities in Texas. These include three other Best Western facilities – Best Western Christopher Inn and Suites in Forney, Best Western Monica Royale Inn and Suites in Greenville and Best Western Crown Colony Inn and Suites in Lufkin. The couple’s other properties are the Holiday Inn Express and Suites in Greenville and Holiday Inn and Suites in McKinney. An owner and operator in the lodging industry for almost 40 years, Helm has been involved with the Best Western organization since 1982. The Helms’ hotel company is headquartered in his hometown of Sulphur Springs. 

The property’s general manager is Mike Green, a local hotelier with 14 years experience in the lodging industry, including three years in the Denton market. 

Conveniently located along the I-35 East corridor and about a mile from downtown Denton, the hotel offers an on-site cocktail lounge, a media center, 24-hour business center, 24-hour fitness room, 24-hour sundry and a unique outdoor pool and spa with rock formations and walls that provide relaxing waterfall and water spraying features. The complimentary full hot breakfast buffet features freshly prepared make-your-own Texas-shaped waffles and made-to-order omelets. 

The spacious and homelike guest rooms are equipped with ceiling fans, thermostatically controlled air, microwaves, refrigerators, flat-screen LCD televisions, coffee makers and free wired and wireless high-speed Internet access. 

Additionally, the facility includes more than 1,800 square feet of meeting space. The largest room, the Atrea Hall, can comfortably accommodate about 100 guests, while the board room is ideal for roundtable meetings of up to 10. 

“The new Best Western Atrea Crown Chase Inn and Suites sets a new standard for guests in Texas,” said Mark Williams, vice president, North American development for Best Western International. “With its features designed to make travelers more comfortable and productive on the road, this upper midscale concept will make a great lodging choice for guests traveling for business.” 

The Denton facility is located in the developing local medical district and near a number of businesses and industries. It is only minutes from the University of North Texas and Texas Woman’s University. A variety of attractions are also nearby, among them Texas Motor Speedway, Bayless-Selby House Museum, North Texas Gateway Center and Courthouse-on-the-Square. Several nationally recognized restaurants are within walking distance, and Golden Triangle Mall and other shopping and recreational outlets are within blocks. 

Best Western’s Atrea prototype was first announced at the brand’s annual Convention in October 2007, and hotel developers have since committed to build an additional 28 Atrea properties in both the United States and Canada. The Denton property is the third Atrea to open in Texas. 

To learn more about Best Western’s Atrea design prototype, visit or 

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, as our hotels and staff sponsor children in need around the globe. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit 

*Numbers are approximate and can fluctuate. 


Best Western International
Abby Salman, 602-957-5589

Also See: The First Best Western Atrea Hotel, an Upper Midscale Prototype, Opens in San Antonio; Atrea Hotels Can Be Built at a Cost of $85,000 to $90,000 per Key / May 2009

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