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Cristina Romero-Peri Named Director of Sales for the Americas
of Vila Vita Parc and Herdade dos Grous in Porches, Faro, Portugal


LOS ANGELES, Nov. 23, 2009  Vila Vita Parc Resort & Spa, the Five Star luxury resort in the Algarve in Portugal, for the first time has appointed a USA-based director of sales tasked with developing upscale leisure business primarily in the United States but also throughout the Americas.

Cristina Romero-Peri, a consummate hospitality sales and marketing executive with experience with leading hotels and resorts in Mexico and the U.S., has been named Vila Vita's Director of Sales for the Americas. Ms. Romero-Peri is also responsible for the resort's country wine estate, Herdade Dos Grous, which boasts award-winning wines.

Ms. Romero-Peri joins a new team at Vila Vita under CEO Luí­s Fernandes, who she worked with previously both when he was Executive VP of Kor Hotel Group and when he was Managing Director of Las Ventanas al Paraíso, the Five Diamond Rosewood resort in Los Cabos, Mexico. Mr. Fernandes is spearheading the repositioning of Vila Vita as an international, ultra-luxury resort, and appointing Ms. Romero-Peri to build business in the U.S. and throughout the Americas is a key component.

Prior to joining Vila Vita, she was Regional Director of Sales & Marketing, Mexico for Capella Hotels & Resorts. Previous positions include Area Director of Sales & Marketing, Mexico for Kor Hotel Group; Director of Sales & Marketing for Las Ventanas and One & Only Palmilla, also in Los Cabos; and Senior Sales Manager, Lâ Ermitage Beverly Hills.

Vila Vita celebrates the best of Portugal, immersing guests in ultra-luxurious and authentic Portuguese experiences in a stunning seaside setting in the enchanting Algarve with every imaginable service and amenity.

Among the highlights of Vila Vita are:
  • A wide choice rooms, suites, villas and residences, all exquisitely appointed and featuring terraces, balconies, and ocean and flower-filled garden views.
  • A range of casual and gourmet cuisines at five differentrestaurants, complemented by Portugal's best wine cellar with more than 11,000 bottles.
  • A spectacular setting of 54 acres perched above the Atlantic Ocean with Moorish-influenced architecture, lush sub-tropical gardens and Portugal's most beautiful private beach.
  • Vital Spa with a health and beauty center, holistic medical wellness program and Ice Grotto.
  • A luxury yacht for excursions to untouched sandy beaches and intriguing grottos.
  • Every indoor and outdoor sport and recreation including water sports and boating.
  • Golfing on many of Portugal's best courses, which are within minutes of the resort.
Herdade dos Grous is Vila Vita's wine estate and working farm that is a one-of-a-kind retreat for the resort's guests. The
1,465 acres are graced with flowering gardens and organically grown fields of vegetables, olive and orange groves, and extensive vineyards.

An array of livestock is naturally raised, from cattle and sheep to Belgian horses. The estate's wetlands attract many species of birds, and indeed Herdade dos Grous is Portuguese for Country Estate of the Cranes. Guests enjoy tours, wine tastings, walks, bicycling, swimming in the infinity pool and picnics by horse-drawn carriage as well as learn about organic farming and horse breeding. With so many organic products produced on the estate, mouth-watering gourmet dining is a focus at the restaurant featuring traditional Portuguese dishes.

Guests often spend a night or two at the farm, as well, enjoying the simple yet comfortable and charming accommodations.

Ms. Romero-Peri can be contacted at: 626-354-3258,


Marian Gerlich/Ed Placidi
P&G Communications
13447 Erwin St.
Valley Glen, CA 91401  USA

Also See: Luís Fernandes Appointed CEO of the VILA VITA Parc Resort in Porches, Faro, Portugal / June 2009

Luis Fernandes Named Chief Operating Officer forTy Warner Hotels and Resorts / December 2005

Luis Fernandes Named Managing Director for Rosewood’s Las Ventanas al Paraiso / June 2003


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