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Flagship Completes Transformation of the Holiday Inn San Juan
to the Verdanza Hotel

SAN JUAN, Puerto Rico, Dec. 4, 2009 - The all-new Verdanza Hotel, formerly Holiday Inn San Juan, officially opened doors today as the only independent full-service hotel in San Juan. Located steps from the beach in the Isla Verde tourism district, the boutique property has 222 rooms with 20 suites, three restaurants, a pastry shop, and more than 15,000 square feet of meeting and banquet space.

Verdanza opens its doors with a focus on the personalized details that today's traveler desires. Customized perks include personal bike taxi transport to and from the beach, made-to-order picnic beach lunches, a pillow menu, in-room coffeemaker with premium Puerto Rican coffee, luxurious eco-friendly bath products and pet-friendly guestrooms.

Guests will appreciate the cold towels and frozen treats made from fresh local fruit pulp, known as Puerto Rican limber, that greet guests upon arrival. No guest will depart empty handed. A Verdanza signature music mix, created by local DJ Baron Lopez, will be available for free download for each guest as a souvenir.

"The new Verdanza Hotel is all about personalized service, attention to the small details and an overall experience that allows our guests to feel one with the true vibe of San Juan," said Ricky Newman, general manager.

The arts are extremely important to Verdanza hence the birth of 'Art and Friends,' which celebrates the diverse artistic expressions of Puerto Rico providing a forum for new talent and experimental art. Verdanza's opening kicks off a two-week 'Art and Friends' celebration of daily events for guests and the community featuring live concerts, video artist performances, and exhibits.

The interior design firm Lynn Wilson & Associates was commissioned to implement the visual brand identity of the hotel. Coral Gables-based Lynn Wilson & Associates was responsible for the transformation of the property when it opened as Holiday Inn San Juan in 2004. With a 35-year strong trajectory designing interior concepts for the hospitality industry, its portfolio of commissions boasts a diverse range of projects in five continents, including Windlesham Moor, property of HRH Queen Elizabeth of England; Biltmore Hotel in Boca Raton, Florida; Al Jazira Resort in Abu Dhabi; and the legendary Taj Mahal in la India.

The mid-century modern construction first opened in 1962 as The Racquet Club and later became known as the Carib-Inn Hotel until its closure in the late 1990ís. Flagship Services Corporation bought the property and invested over $16 million to renovate it. In 2004, Flagship Services Corporation redefined the concept of the affordable hotel in Puerto Rico with the opening of Holiday Inn San Juan in Isla Verde, which has stood ever since in a class of its own that exceeds the standards of a traditional three-star property affiliated to a chain.

With its launch, Verdanza Hotel will become the only independent full-service hotel in the San Juan Metropolitan area of Puerto Rico. According to recent research published in the Ypartnership/Yankelovich Inc. 2009 National Travel MONITOR(SM), travelers are more likely to prefer an independent hotel or motel that offers personalized service.

The individualized design and service philosophy of the new Verdanza Hotel has earned it acceptance to Summit Hotels & Resorts, a collection of more than 150 independent properties worldwide. The address is 8020 Tartak St., Carlina, Puerto Rico


Verdanza Hotel


Also See: Flagship Resort Properties Completes $14.5 million Renovation of the Former Carib Inn; Reopens as the 222 room Holiday Inn - San Juan / December 2004

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