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How to Leverage Social Media to Add Value to Your Hotel Business

Softscribe Inc. CEO tracks with expert Chris Brogan:
video gives hoteliers a social media power snack

ATLANTA, GA – December 16, 2009 – Social media will reach a tipping point of credibility and use in the travel and tourism industry in 2010.  The coming year will see operators use social media to develop high-ROI strategies and create niches that equal riches, says Softscribe Inc. CEO Julie Keyser-Squires.  How can you benefit?
“Find a mentor, someone whose voice you can hear, that can teach by example how to effectively use the evolving social media technologies,” said Keyser-Squires.  “For examples, I follow @chrisbrogan on Twitter and subscribe to his blog in my Google Reader.  Chris gives me valuable ideas on how to apply this medium to benefit our clients’ businesses, and I have never even met him.”
Keyser-Squires also follows and learns from @GuyKawasaki, @PamSlim, @MissRogue plus 483 other people, and counting, on Twitter.  You can, too.  Click on the video below to find out how to leverage social media and add value, and money, to your hotel business.

Chris Brogan keynote at Web 2.0 Expo November 2009 highlights the
 Rogers Smith Hotels’
use of social media (reused with permission).
Blogs to which Keyser-Squires subscribes and scans daily for insights via Google Reader include:

A VC by Fred Wilson
Altitude Branding by Amber Naslund
B2B Online Marketing by Ben Hanna
Blogrunner, the news aggregator from The New York Times
Chris by Chris
Copyblogger by Brian Clark
Digital Rules by Rich Karlgaard
Don Dodge on The Next Big Thing, by Don
Escape From Cubicle Nation by Pam Slim
How to Change the World by Guy Kawasaki
Interactive Insights by Robin Broitman
KD Paine’s Measurement Blog by Katie Paine
Metrics Man by Don Bartholomew
Musings & Miscellany by Adam Kirby
ProBlogger by Darren Rowse
Remarkablogger by Michael Martine
Search Advisory by Stacy Williams
Smart Blog on Social Media by Andy Sernovitz and community
Southern VC by Greg Foster
Top Rank Blog by Lee Odden
What’s Brewin by Bob Brewin
Additional resources:

The AdAge Power 150 marketing blogs.
 “Social Media 2010: Niches = Riches
How to Get More Sales from Your Public Relations and Marketing Dollars
Franchisors, Owners, Operators:   Questions You Always Wanted to Ask About Social Media


Julie Keyser-Squires, APR, is CEO of Softscribe Inc., a digital marketing + PR firm. Give her a shout on twitter @Juliesquires; comment on her First Light business blog  or sign up for her free quarterly video email snack at
About Softscribe® Inc.

Softscribe Inc. leverages over ten years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve our clients’ business goals. We help technology companies targeting the green tourism + hospitality, green government and related markets to drive sales. We do this with an emphasis on relationships and our customized blend of digital marketing programs. Our best-in-class clients include Activision.TV, Aptech Computer Systems, Inc., Cendyn, Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies.  We would like to help you, too. For more information please visit
SOFTSCRIBE is a registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.


Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404) 256-5512
Email:  Julie(at)softscribeinc(dot)com



Also see: How to Get More Sales from Your Public Relations and Marketing Dollars / Julie Keyser-Squires / November 2009

Softscribe Inc. Signs Ilan Lael Foundation; James Hubbell and family pioneer “beauty as a door to change,” green construction through straw bale techniques / September 2009

Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification; 'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads / August 2009

Softscribe Inc.’s First Users Group Reveals Keen Tech Vendor Appetite for Social Media; Meetup of 30 people during HITEC represented 100% client attendance / July 2009

Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media / Julie Keyser-Squires, APR / June 2009

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