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The Pegasus View November 2009:
ADS and GDS Channels Experience Positive Year-on-Year Net
Revenue Growth for First Time this Year

+13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue
Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels

DALLAS and LONDON (December 17, 2009) – Pegasus Solutions has issued The Pegasus View for November 2009, which draws from global distribution system (GDS) and alternative distribution system (ADS) booking data processed by the company for more than 90,000 hotels worldwide during the month. November showed the first year-on-year increase in net revenue for each channel, with GDS, mostly corporate bookings, jumping +13.28%, and ADS, mostly leisure bookings, climbing +2.09% over 2008 levels.
Additionally, the report shows GDS bookings had the strongest comparative month this year. GDS gains, previously limited in the October 2009 Pegasus View to North America, have now spread to all regions globally. November 2009 is also the first month that all measures for the global GDS - net reservations, net average daily rate (ADR), net average length of stay (LOS) and net revenue – are positive compared to November 2008. . While these findings are encouraging, the comparisons can be complicated, according to Mike Kistner, CEO of Pegasus Solutions.
“We are enthused to see the recovery first evidenced in October’s Pegasus View for North American GDS bookings spread to other regions globally in November. However, as an industry, we are working to get back to and surpass 2007 levels, rather than simply meeting 2008 levels. To create this context for November’s data, we’re publishing comparisons to previously unreleased 2007 Pegasus UltraSwitch figures in this month’s edition of The Pegasus View.”
In fact, in the ADS channel, these comparisons show net reservations for November 2009 versus November 2007 actually rose +9.43%, but the slump in ADR (-29.34% versus November 2007) has put net revenue for the channel down -27.96% from 2007. However, when compared to 2008 levels, ADS net reservations and net revenues both returned positive results for the first time across the board in November 2009, at 18% and 2.09% respectively.
The Pegasus View for November 2009 is available in its entirety online and by free subscription at Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDSs and ADSs.

About Pegasus Solutions Inc
“Pegasus is proud to celebrate 20 years of providing innovative solutions to hotels and agents around the globe.”

Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit or


U.S. media contact: 
Ariel Herr
[email protected] 
U.K. media contact:
  Mandy Murphy
+44 (0) 20 8490 4877
[email protected]

Also See: The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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