Finalists Eligible to Receive Platinum and
Best of Show Awards at HSMAI Adrian Awards Gala Feb. 1, 2010
MCLEAN, VA (Dec. 01, 2009) � The Hospitality Sales and Marketing Association
International (HSMAI) has announced the 2009 Gold Adrian Award winners,
representing the year�s best advertising, public relations and web marketing
campaigns. The recipients will be honored at HSMAI�s annual Adrian
Awards Gala on Feb. 1, 2010, at the New York Marriott Marquis.
Out of 1,100 entries, HSMAI awarded 37 advertising gold awards, 53 public
relations gold awards and 33 web marketing gold awards. Gold Adrian Award
winners become finalists for Platinum Adrian Awards, and the coveted �Best
of Show,� both announced at the Adrian Awards Gala, a multifaceted, black-tie
networking event featuring award-winning work, lifetime achievement, and
the �Top 25 Most Extraordinary Minds in Sales & Marketing.�
�The entries we received this year showcased the high level of creativity,
innovation and aptitude from travel-related industry and agency professionals,�
said Fran Brasseux, executive vice president of HSMAI. �The Adrian Award
winners wowed the judges with thought-provoking entries that generated
strong ROI.�
Additionally, top achievers will also be considered for specialty awards:
DEPARTURES Magazine Luxury Marketing Achievement Award, TravelCLICK eMarketer
of the Year Award, and Google�s Wisdom of the Crowd Award. TripAdvisor
will also be presenting its Travelers� Choice Best Hotels and Brands Awards
at the Adrian Awards Gala for the first time.
Recognizing individuals who have made significant contributions and
lasting impressions on the hospitality and travel industry, HSMAI will
present Lifetime Achievement awards to Sol Kerzner, founder, chairman and
CEO of Kerzner International Holdings Limited, and Vivian A. Deuschl, corporate
vice president of public relations for the Ritz-Carlton Hotel Company.
Kerzner will be recognized with the Albert E. Koehl Award for Advertising
and Deuschl will receive the Winthrop W. Grice Award for Public Relations.
The full list of Gold Adrian Award winners
2009 HSMAI Gold Adrian Award Winners
Advertising Division
Client: Abercrombie & Kent Residence Club
Agency: ISM
Winning Entry: Discovery Kit
Client: American Express Travel
Agency: ISM
Winning Entry: American Express Travel - Destination Collection: Asia
Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western Summer Promotion
Client: Choice Hotels International
Winning Entry: Comfort Suites "Explore the Space" Sweepstakes
Client: Choice Hotels International
Winning Entry: Comfort Suites Golf Getaway Sweepstakes
Client: Denihan Hospitality Group
Agency: MME
Winning Entry: My Affinia
Client: Denihan Hospitality Group
Agency: MME
Winning Entry: My Affinia
Client: Embassy Suites Hotels
Agency: BBDO Atlanta
Winning Entry: Embassy Suites Smart Summer Promotion
Client: Fairmont Raffles Hotels International
Agency: West Productions
Winning Entry: Fairmont President's Club
Client: Hampton Hotels
Agency: Draftfcb
Winning Entry: An Easier Way to Score
Client: Homewood Suites
Winning Entry: Homewood Suites by Hilton 2009 Business Travel Campaign
Client: Hotel Victor
Agency: Taglairino Advertising Group
Winning Entry: Hotel Victor Brochure
Client: Kimpton Hotels & Restaurants
Agency: Vis-a-Vis Creative Concepts
Winning Entry: Kimpton Hotels & Restaurants eBrochure
Client: Kimpton Hotels & Restaurants
Agency: Vis-a-Vis Creative Concepts
Winning Entry: Hotel Triton Do Not Disturb Sign
Client: Las Vegas Convention and Visitors Authority
Agency: R&R Partners
Winning Entry: Vegas Bound
Client: Lindblad Expeditions
Winning Entry: Tonic of Wildness Book Mailing
Client: Maine Office of Tourism
Agency: Swardlick Marketing Group
Winning Entry: "Summertime Was Made For Maine"
Client: Marriott International
Agency: McGarry Bowen
Winning Entry: Space Light Inspiration Campaign
Client: Marriott International
Agency: McGarry Bowen
Winning Entry: Courtyard It's a New Stay Campaign Phase 2
Client: Millennium Bostonian Hotel
Agency: Dana Communications
Winning Entry: Millennium Bostonian Martini Mailing
Client: Missouri Division of Tourism
Agency: Hoffman|Lewis
Winning Entry: "Stay Close" Advertising Campaign
Client: Panama City Beach Convention & Visitor�s Bureau
Agency: Ypartnership
Winning Entry: �Heroes of Summer� Print Campaign
Client: RockResorts
Winning Entry: Luxury Travel Advisor Gatefold
Client: San Diego Zoo
Agency: M&C Saatchi
Winning Entry: San Diego Zoo's Elephant Odyssey
Client: Terranea Resort
Agency: Rabuck Stranger
Winning Entry: Terranea Resort Leisure Ad
Client: Texas Office of the Governor, Economic Development and Tourism
Agency: TM Advertising
Winning Entry: Texas Moments TV
Client: Texas Office of the Governor, Economic Development and Tourism
Agency: TM Advertising
Winning Entry: Texas Moments Print
Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee
Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee
Client: The Colonial Williamsburg Foundation
Agency: Arnold DC
Winning Entry: Colonial Williamsburg "Cannonball" Print Ad
Client: Tourism Marketing Division
Agency: Target
Winning Entry: Find Yourself
Client: Tourism Marketing Division
Agency: Target
Winning Entry: Architecture
Client: Tourism Marketing Division
Agency: Target
Winning Entry: Gros Morne
Client: Tourism Marketing Division
Agency: Target
Winning Entry: Vikings
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's The Best Job in the World
Client: Travel Impressions, Ltd.
Winning Entry: Delta Vacations Raymond Weil Campaign
Client: Visit London
Winning Entry: See The World - Visit London
Public Relations Division
Client: Aqua Expeditions
Agency: Geoffrey Weill Associates
Winning Entry: Aqua Expeditions Launch
Client: Audubon Nature Institute
Agency: Deveney Communication
Winning Entry: Opening of the Audubon Insectarium
Client: Best Western International
Winning Entry: Best Western-World Vision Partnership
Client: Branding Greenland
Agency: M Booth & Associates
Winning Entry: Going to the Dogs
Client: Celebrity Cruises
Agency: Emanate
Winning Entry: Celebrity Solstice Sets Sail: Celebrity Cruises
Navigates Rolling Reveal Strategy to Launch New Ship!
Client: Charleston Area Convention & Visitor's Bureau
Agency: Lou Hammond
Winning Entry: Charleston CVB Culinary Scene
Client: Circle Line Sightseeing Cruises
Agency: Quinn & Co.
Winning Entry: Once Around the Island with Gay Talese and Circle Line
Sightseeing Cruises
Client: Dalu Design
Agency: Laura Davidson Public Relations
Winning Entry: The Launching of Star Island, The Bahamas
Client: Denihan Hospitality Group
Agency: Redpoint Marketing PR, Inc.
Winning Entry: DHG National Real Estate Investor Cover Feature
Client: Dubai Tourism And Commerce Marketing - North America
Agency: Development Counsellors International
Winning Entry: Dubai: Seamlessly Meshing The Old and The New
Client: Dubai Tourism and Commerce Marketing North America
Agency: Development Counsellors International
Winning Entry: Dubai: Exploring the Middle Eastern Culture
Client: Elite Island Resorts
Agency: The Pomerantz Group
Winning Entry: CNBC EXCLUSIVE LAUNCHES INNOVATIVE RESORT GROUP STOCK
SWAP
Client: Elite Island Resorts
Agency: The Pomerantz Group
Winning Entry: Swap Stocks For A Week At The Beach:
The New York Times Front Page Business Story
Client: EPIC Hotel
Agency: M. Silver Associates
Winning Entry: EPIC Page Turner
Client: Fontainebleau Miami Beach
Agency: Weber Shandwick
Winning Entry: The Rebirth of an Icon
Client: Grande Lakes Orlando
Agency: Laura Davidson Public Relations
Winning Entry: Fore the Love of Golf
Client: Greater Williamsburg Chamber & Tourism Alliance
Agency: Development Counsellors International
Winning Entry: Greater Williamsburg: The Nation's Top Family Travel
Destination
Client: Homewood Suites
Winning Entry: Homewood Suites Duck River Documentary
Client: Homewood Suites
Winning Entry: Homewood Suites Simple Moments Promotion
Client: Hotel Missoni
Agency: MMG Mardiks
Winning Entry: Hotel Missoni
Client: Hotel Sax Chicago
Agency: Zapwater Communications, Inc.
Winning Entry: Hotel Sax: Turning Everyday Joes into J-Los
Client: Hotel Sax Chicago
Agency: Zapwater Communications, Inc.
Winning Entry: Introducing The Hotel Sax Chicago
Client: International Expeditions
Agency: Spring, O'Brien
Winning Entry: International Expeditions: Welcome to the Jungle
Client: Las Vegas Convention and Visitors Authority
Agency: RR Partners
Winning Entry: World's Largest Pool Party
Client: May Fair Hotel
Agency: MMG Mardiks
Winning Entry: "Affordable London"
Client: Mazatlán Hotel Association
Agency: Ypartnership
Winning Entry: Mazatlán Travel+Leisure Placement
Client: Ministry of Tourism Quebec
Agency: DQ Marketing & Public Relations
Winning Entry: Quebec City 400th Anniversary
Client: Molori Private Retreats
Agency: The Brandman Agency
Winning Entry: Molori Safari Lodge Lands the Cover of Robb Report
Client: Moroccan National Tourist Office
Agency: Spring, O'Brien
Winning Entry: Morocco Takes It West Coast USA
Client: Moroccan National Tourist Office
Agency: Spring, O'Brien
Winning Entry: Richard Bangs' Adventures with Purpose "Quest for the
Kasbah:Morocco"
Client: MTM Luxury Lodging, L.L.C.
Agency: Nancy J. Friedman Public Relations
Winning Entry: Jailhouse Rock
Client: Native Hawaiian Hospitality Association
Agency: Loomis ISC
Winning Entry: Ola Hawaii
Client: New Orleans Museum of Art
Agency: Deveney Communication
Winning Entry: Catalyzing a Cultural Renaissance: Femme, Femme, Femme
Client: New York's Hotel Pennsylvania
Agency: LMA Communications Inc.
Winning Entry: NY Hotel Pennsylvania Gets Five Paw Rating from Westminster
Dog Show
Client: Omni Hotels
Agency: Weber Shandwick
Winning Entry: OMNI HOTELS: MEETINGS' INITIATIVES
Client: Orient-Express Trains & Cruises
Agency: Geoffrey Weill Associates
Winning Entry: Orient-Express trains & Cruises - Neil Patrick Harris
- CBS Watch
Client: Pennsylvania Tourism Office
Agency: Tierney
Winning Entry: Zipping through Fall Foliage
Client: Royal Caribbean International
Agency: Weber Shandwick Worldwide
Winning Entry: Online �Oasis�
Client: San Antonio Convention & Visitors Bureau
Agency: Edelman
Winning Entry: San Antonio Convention & Visitors Bureau
Featured on TODAY Show Takes a Vacation
Client: Sarasota and Her Islands CVB
Agency: MMG Mardiks
Winning Entry: Sarasota's Circus Heritage
Client: St Louis Convention & Visitors Association
Agency: St Louis Convention & Visitors Association
Winning Entry: 2009 All-Star Game
Client: TBA Global
Winning Entry: Keep America Meeting
Client: TBA Global
Winning Entry: Keep America Meeting
Client: The Kahala Hotel & Resort
Agency: Morris Visitor Publications
Winning Entry: The Kahala magazine
Client: The Queen Mary
Winning Entry: Maersk Captain rescued from Somali pirates
Receives Royal Welcome Aboard the Queen Mary
Client: Tourism Queensland
Agency: Quinn & Co.
Winning Entry: Reuters Exclusive Triggers Global Digital and Traditional
Media Rave
For Tourism Queensland's Best Job In The World
Client: Tourism Queensland
Agency: Quinn & Co.
Winning Entry: ABC-TV�s �World News Tonight� Spotlights Best Job In
The World
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World - Yahoo Front
Page
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World - National
Public Radio (NPR)
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World
Client: Tourism Victoria
Agency: Laura Davidson Public Relations
Winning Entry: �No Reservations� about Melbourne, Australia
Client: VisitScotland
Agency: Laura Davidson Public Relations
Winning Entry: WILL PADDLE FOR WHISKY:
SEA KAYAKING FROM DISTILLERY TO DISTILLERY IN SCOTLAND
Web Marketing Division
Client: Albuquerque Convention & Visitors Bureau
Winning Entry: Albuquerque CVB Holiday Video "Life of a Brown Paper
Bag"
Client: Ascott International Management (2001) Pte Ltd
Agency: eMarketingEye
Winning Entry: Search Marketing Campaign for Ascott International
Client: Austin Convention & Visitors Bureau
Agency: Kolar Advertising & Marketing
Winning Entry: AustinTexas.org Website and Marketing Support
Client: Bahamas Ministry of Tourism
Agency: Weber Shandwick
Winning Entry: Bahama Fridays
Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western Business Plus
Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western and Weather Channel
Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western's Countdown to Savings
Client: Choice Hotels International
Agency: Arnold DC
Winning Entry: Sleep Inn "Monk" Campaign
Client: Colorado Tourism Office
Agency: MMG Worldwide
Winning Entry: Colorado Tourism - Accessibility Banner Ad
Client: Dolce Hotels and Resorts
Winning Entry: Facebook contest: Play, Pick and Pack
Client: Fairmont Raffles Hotels International
Agency: iCrossing
Winning Entry: Fairmont's SMS Submission
Client: Fairmont Raffles Hotels International
Agency: West Productions
Winning Entry: Fairmont's Ultimate Golf Packages
Client: Joie de Vivre Hotels
Winning Entry: Explore California Passport Sweepstakes
Client: Lee County Visitor & Convention Bureau
Agency: BVK
Winning Entry: Calusa Blueway Web Site
Client: Loudoun Convention & Visitors Association
Agency: Jennifer Barbee, Inc.
Winning Entry: Loudoun Convention & Visitors Association
Summer Campaign Video Integrated Ad
Client: Marriott International
Agency: McGarry Bowen
Winning Entry: Space Light Inspiration Banners
Client: MeetingMatrix International, Inc.
Agency: VisionaryFX
Winning Entry: MeetingMatrix Was There!
Client: Missouri Division of Tourism
Agency: Hoffman|Lewis
Winning Entry: Stay Close - Synched banners
Client: Missouri Division of Tourism
Agency: Hoffman|Lewis
Winning Entry: VisitMO.com/Ideas website
Client: Morgans Hotel Group
Agency: ZAAZ
Winning Entry: Morgans Hotel Group
Client: Oklahoma Tourism & Recreation Department
Agency: Miles Media
Winning Entry: Oklahoma Tourism & Recreation Department�s eMail
Marketing Program
Client: Performance Media Group
Winning Entry: Virtual Home-Based Expo
Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee
Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee
Client: The Trump Organization
Agency: Cendyn
Winning Entry: Trump Corporate Website
Client: Tourism Marketing Division
Agency: Target
Winning Entry: Hiker
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World
Client: Tourism Queensland
Agency: Cummins Nitro
Winning Entry: Tourism Queensland's Best Job in the World
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World
Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World
Client: Tourism Queensland
Winning Entry: Tourism Queenland's Best Job in the World - Monster
Digital Campaign
Client: Villa Magna
Agency: TravelCLICK
Winning Entry: Villa Magna
Client: Wyndham Worldwide
Agency: Berlin Cameron
Winning Entry: Integrated Marketing Campaign
Tables and tickets for the HSMAI Adrian Awards Gala are on sale
now. Tables of 10 can be reserved for $3,500 or $350 per ticket if purchased
by Jan. 11, 2010; the price increases to $3,750 per table or $375 per ticket
after Jan. 11. For more information on the HSMAI Adrian Awards, please
contact Desiree LaFont at (703) 506-3297, email [email protected],
visit www.adrianawards.com, or follow Adrian Awards news on Twitter at
twitter.com/AdrianAwards.
About HSMAI
HSMAI is the hospitality industry source for knowledge, community,
and recognition for leaders committed to professional development, sales
growth, revenue optimization, marketing, and branding. With a strong focus
on education, HSMAI has become the industry champion in identifying and
communicating trends in the hospitality industry, and bringing together
customers and members at annual events, including HSMAI's Affordable Meetings®.
Founded in 1927, HSMAI is an individual membership organization comprising
more than 7,000 members worldwide, with 40 chapters in the Americas Region.
For more information on HSMAI, contact the Hospitality Sales & Marketing
Association International, 1760 Old Meadow Road, Suite 500, McLean, Va.
22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org.
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