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Genares Worldwide Offers Flag-Threatened Hotels Affordable Solutions

Brands Facing Flag-Loss Turn to World's Fastest Growing Reservations Services Provider

DALLAS, TX, December 1, 2009 – Genares Worldwide Reservations Services (Genares), an industry-leading reservations services company, is giving hotels threatened with flag-loss in 2010 a place to turn. Already bucked by the stress of losing the brand, hotels are looking to Genares for affordable, turnkey solutions to pull them through the worst.
Interest in reservations services by Genares is at an all-time high following a controversial announcement at November's IHG Americas Investors & Leadership Conference. IHG announced that 300 Holiday Inns risk losing their flag if they fail to comply with the brand-wide $1 billion overhaul.
Unfortunately, many threatened hotels face financial contract restrictions or simply can't afford the costly renovations. These hotels are now turning to Genares for hassle-free, revenue-boosting measures they can afford.
Genares offers de-flagged hotels two major benefits: sensible pricing and a complete end-to-end solution. The Genares platform puts the hotels in control with an open-ended and customizable GDS operable entirely in-house without third-party reliance. All Genares technologies are proprietary, making it the only reservations services provider to offer a one-stop solution for hotels and hotel management companies.
Genares services critical to flag-threatened hotels include:
  • Seamless GDS connectivity and PMS integration
  • Genares gBooker, reliable custom booking engines
  • Hotel Internet marketing
  • Custom Web site creation
  • Real-time, one-source maintenance and support
Eugene Harris, President of Genares, sees the de-flagging as an opportunity for hotels to prioritize weaknesses and find effective solutions:
"In harsh economic times, the expensive demands of maintaining a flag are more daunting than ever. Hotels facing flag-loss have a chance to get their house in order and secure their future with a reasonable investment in comprehensive GDS services with Genares."
To learn how you can brave flag-loss and come out on top, contact Genares at or visit the Web site at

About Genares Worldwide Reservation Services
Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares’ GenaRaterSM web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately-held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Irving, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit


Genares Worldwide Reservations
5201 N. O'Connor Blvd. Suite 400
Irving, Texas 75039
Sara Wilkins
Director of Sales and Marketing
Phone: 817-722-2834
Fax: 972-409-9988


Also See: Genares Worldwide Reservations Services is Fastest Growing Reservations Provider, Signs it’s 2600th Hotel, The MAve in NYC; Boutique Midtown Manhattan Hotel Signs with Genares for GDS Booking Services / November 2009

GenaRes Offers Enhanced Hotel Reservations Channel Management through System Integration with Ez Yield; New York City’s Flatotel is GenaRes’ First Hotel Customer to Benefit / April 2006

Italy-Based Hotel Marketing Solutions Selects GenaRes as its New Provider for CRS, GDS, and Internet Reservation Processing; GenaRes to Power Reservations on HMS’ Consumer Web Site / October 005

Americas Best Value Inn’s 475 Properties Switch to Newly Launched GenaRes for CRS, GDS, Internet and Voice Reservations Processing / April 2005

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