Educational Institute's Resort Textbook Has New Name, New Content / December 2009

Hotel Online
News for the Hospitality Executive

.

Educational Institute's Resort Textbook Has New Name, New Content

Lansing, Michigan, December 2009-The third edition of World of Resorts: From Development to Management, published by the American Hotel & Lodging Educational Institute (EI), reflects the many facets of the global resort industry. Written by Chuck Yim Gee, Dean Emeritus, University of Hawaii at Manoa, School of Travel Industry Management, this textbook explores the resort industry from concept and development to management and operations. In addition, readers will learn about types of resorts, resort history, facilities planning, personnel organization, front and back of the house management, resort marketing and sales, and the future of resorts.

So many changes have taken place in the resort industry in the 20 years since the previous edition of this textbook was published that it could be considered a new book. Among the changes:

A more international focus, reflecting the continuing trend toward globalization, international trade, and international travel and tourism
New material describing the handover of a completed resort project from contractor to owner, and from owner to operator, and what happens during the pre-opening and opening stages
Discussion of issues affecting resorts, such as changes in world geopolitics, economic and population shifts, environmental priorities, and tourism trends
Exploration of the way resorts are adding time-share and condominium elements to increase profitability, and the operational challenges these mixed-use facilities pose for management
Discussion of environmentalism and the greening of the resort industry
Material covering changes in resort development and financing
Discussion of how overbuilding and an excess supply of rooms require resort owners and operators to focus on the fundamentals of market competition, quality service delivery, and long-term profitability beyond real estate transactions.

World of Resorts: From Development to Management, Third Edition is available from EI for $66.95 for AH&LA members and $96.95 for nonmembers. To order, call 800-752-4567 or 517-372-8800. Outside the U.S. and Canada, call 407-999-8100. Or visit www.ahlei.org.

About the Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's
mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality
professionals.

Contact:

Elizabeth Johnson
Marketing Manager
517-318-2359
[email protected]
www.ahlei.org

Also See:	255 Hospitality Students Receive $382,000 in Scholarships Via AH&LEF’s Core Scholarship Programs / October 2009
	American Hotel & Lodging Association Fall Conference Offers Educational Programming, Networking Events, Specialized Committee Meetings / August 2009
	American Hotel & Lodging Association Releases New Card Check Educational Video for Industry Employees / July 2009
	Jon Simons Appointed to American Hotel & Lodging Association's Manager of Government Affairs / July 2009
	10 Partner Lodging Associations Honored by American Hotel & Lodging Association at 2009 Summer Summit for Outstanding Leadership and Growth / July 2009
	AH&LA Sets Agenda for Summer Summit June 23 - 24, 2009 in Chicago; Hospitality Leaders to Develop Economic Recovery Strategies, Future AH&LA Initiatives, and Recognize Outstanding Hotel Properties and Employees / May 2009
	American Hotel & Lodging Association Sends Letter to President Obama Opposing Government Business Travel Cutbacks, Reductions Hurt Administration’s Goals of Saving Jobs and Revitalizing the Nation’s Economy / April 2009
	American Hotel & Lodging Association Responds to Northern Trust Accusations by Members of Congress Jobs Are Not a Luxury / February 2009
	Guidlines for Meetings and Events Held by Companies that have Received Emergency Government Lending Issued by U.S. Travel Association, AH&LA and Others; Policies Support Prudent Use of Taxpayer Dollars while Supporting Meetings and Events Industry / February 2009

..
.