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Aimbridge Hospitality, Milwaukee River Hotel LLC
Open Aloft Milwaukee Downtown


Starwood Hotels and Resort’s new urban-boutique lifestyle brand 
brings“Style at a Steal” to the Scenic Riverwalk

MILWAUKEE, WISC. (December 17, 2009) — Aimbridge Hospitality announces the opening today of the Aloft® Milwaukee Downtown hotel, located at 1230 Old World Third Street in the heart of Milwaukee’s downtown and business district. Owned by Milwaukee River Hotel LLC and managed by Aimbridge Hospitality, the new stylish lifestyle brand by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) brings “style at a steal” to the area with 160 spacious, loft-like rooms, accessible technology and a hip, social atmosphere.  A variety of VIP guests, public officials and business owners will attend today’s ribbon-cutting ceremony, which will be followed by a grand opening celebration in mid-January.

Dallas-based Aimbridge Hospitality is one of the nation’s leading independent hotel investment and management firms. The Aloft Milwaukee Downtown is the eighth managed Aloft Hotel in the Aimbridge Hospitality portfolio and its fifth Aloft to open this year. It also is Aimbridge Hospitality’s second managed property in Milwaukee – the company also operates the Doubletree Hotel Milwaukee/Brookfield. Milwaukee River Hotel LLC is comprised of local Milwaukee investors.

“This is an exciting time for Milwaukee as the opening of this hotel brings a new dimension in hospitality to the city,” said Dave Johnson, President and CEO of Aimbridge Hospitality. “Not only does this property represent the first new hotel development in the market since 2001, but it brings with it the much-needed concept of affordable, chic accommodations for the contemporary business traveler and vacationer. We are pleased to be working with the Milwaukee River Hotel group, and introducing Starwood’s newest urban-boutique lifestyle brand to a market that has been greatly underserved. On behalf of Aimbridge Hospitality and Milwaukee River Hotel LLC, we encourage everyone looking for a four-star experience at a three-star price to come live life Aloft.”

The Aloft Milwaukee Downtown is a perfect choice for business and social functions. The new hotel will soon feature 4,600 square feet of state-of-the-art meeting and banquet space, scheduled for completion by March 2010. 

The hotel is just steps from the Riverwalk, a scenic stretch lined with shops and restaurants leading directly to the Historic Third Ward. Guests are also walking distance to the Midwest Airlines Center, Marcus PAC, Milwaukee Theater, U.S. Cellular Arena, and Bradley Center – home of the NBA’s Milwaukee Bucks. The hotel is just one mile from Lake Michigan and 15 minutes from General Mitchell International Airport.

“The urban style aesthetic and social interplay of Aloft Milwaukee Downtown makes it a perfect match for this vibrant metropolis, where guests will enjoy easy access to recreation, shopping and dining,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “From wake-up call to last call, Aloft appeals to savvy travelers and area professionals with its electric and eclectic experience and lively w xyzSM bar.”

Lisa Aldrich, General Manager of the Aloft Milwaukee Downtown, said the property’s cutting-edge technology, urban-influenced design, and social areas will not only connect travelers with others, but it a great place for area residents and local business persons to meet, relax and unwind. Visitors can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the heated indoor pool, give guests options to de-stress and re-energize; while re:fuel, the 24-hour one-stop food and beverage area, offers sweet, savory and healthy food to guests.

“We are delighted to introduce Starwood’s savvy, new lifestyle brand to downtown Milwaukee,” Aldrich said.  "This is a hotel like none other in the area. Not only do we present a bold design, energetic atmosphere and a forum for social interplay, but very soon we will be a desired resource to conduct meetings of all sizes. 

“We hope everyone in the community will stop by the Aloft Milwaukee Downtown to experience what we believe is the very best in Milwaukee hospitality,” she added. “Area businesses and meeting planners are welcome and encouraged to come on by and tour the facility. In today’s economy, we believe ‘style at a steal’ is exactly what everyone is looking for.”

Additional information and bookings may be made at or by calling (414) 213-4995 or 877-GO-ALOFT. 

Aimbridge Hospitality is one of the nation’s leading independent hotel investment and management firms with a proven track record for delivering superior returns for its strategic partners in a variety of markets and economic cycles. Aimbridge provides management, asset management, development, renovation and consulting services. Based in Dallas, Texas, Aimbridge currently owns and/or manages 52 upscale, independent and branded hotels with nearly 11,000 rooms across the United States, including such affiliations as Marriott, Hilton, Embassy Suites, DoubleTree, Hilton Garden Inn, Hampton Inn & Suites, Aloft, Hyatt, Wyndham and the Phoenix Inn Suites chain of hotels.  For more information on Aimbridge Hospitality, please visit

About Aloft Hotels
Created to shake up the staid, traditional select service segment of the hotel industry, Aloft delivers urban-influenced, open and vibrant design and a social guest experience at an affordable price point.  In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler.  Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design.  Aloft hotels are wired for the future and an aggressive growth plan is in place with properties set to open from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between.  For more information, please visit

About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 982 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit


Barb Worcester
Tel: (440) 930-5770

Also See: Ruvin Development Inc.and Gatehouse Capital Corp. Line Up Financing for a 160 room Aloft Hotel in Downtown Milwaukee / February 2008

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