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Say Goodbye to Dying Media with an Effective Online Marketing Campaign

The Travel Industry Association (TIA) reports that 78% of travelers surveyed used the Internet as a research tool, and 82% of travelers who do their research online book their reservations online as well. (Source: 2005 “Travelers’ Use of the Internet by TIA).

More and more people are becoming comfortable with making their hotel reservations online, which means your property needs to be easily accessible from the major search engines and advertised through marketing channels that appeal to today’s web-savvy hotel guest.

The days of billboard advertising, travel directory listings and other conventional marketing methods – the dying media of advertising -- for hotel marketing are behind us.

Today’s traveler isn’t interested in paging through brochures, watching ads on television or going through a travel directory when making their hotel reservations.  

So why are you still spending hundreds, even thousands of dollars of your marketing budget on dying media?

Why Online Marketing Works for the Travel Industry

When defining your marketing strategy, you need to get the maximum ROI from every channel. Successful properties get results with a well-planned online marketing strategy because this is what generates both short-term and long-term results. Plus, this method is trackable and measurable.

Online marketing strategies allow you to pay only for advertising that actually reaches your ideal market. Online marketing even lets you achieve high search engine rankings so that prospective guests can find you easily. These are things you simply cannot do with traditional advertising channels.

When you’re considering the costs involved with marketing online and offline, you need to ask the following questions:
  • Which type of marketing channel will let me track response rates?
  • What tools are at my disposal to find out what my target market is searching for?
  • How will I know what my ROI is?
All of these questions can be answered very easily when you use online marketing strategies such as pay-per-click advertising and search engine optimization.

Online marketing allows you to reach out to the most responsive customers at just the right time. This means you can literally spend less to attract more qualified leads. And, the entire process is measurable and trackable so you can tweak and modify your campaign until you achieve the results you want.

Spending thousands of dollars on dying media and conventional marketing strategies won’t help you attract the highly-qualified lead you need to stimulate sales this season, next season, and beyond. Spend your marketing dollars wisely so you can benefit from the highest ROI and, get the results you need today.

This article was produced by eMax Hotel Internet Marketing. For more information visit


eMax Hotel Internet Marketing
(407) 998-8028

Also See: eMax Makes Internet Marketing Affordable / September 2009

Maximize Your 2010 Marketing Budget with an Online Marketing Strategy; Your Internet Presence is Responsible for 30 to 50 Percent of your Property’s Revenue / August 2009

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