Habits of Highly Successful Revenue Managers -
The Game has Changed!

Web Cast September 25th, 2009


September 15, 2009 - While the occupancy forecast for 2009 is slightly stronger than the company predicted in June, it comes at the expense of room rates, says Scott Berman, hospitality and leisure industry analyst for PricewaterhouseCoopers. Occupancy is expected to come in at 55.5% in 2009, up from the June forecast of 55.1%. 2010 occupancy is forecasted at 56.1%. "While the beginning of the recovery for hotels is expected to be primarily demand driven, as the recovery gains momentum, rate strategies implemented by hotels will have an increasingly important role in the magnitude and speed of this recovery,"

"Discounting is now a fact of life for Revenue Managers but deciding when, why and to  whom to offer discounts while protecting other potentially higher rated segments is a huge challenge,"  Said Carol Verret. "What's more, the drive to value by both leisure and corporate consumers is not likely to end in 2010." 

Click Here To Register

In this web cast we will explore the new habits that revenue managers need to build into their routine in order to project demand, revenue and mix of business for their market(s).

  • Forecasts for 2010.  What the experts are saying and how it impacts revenue management processes.  Market intelligence to access for forecasting at the property level and impact analysis of new product entering the market.
  • Best Practices in Discounting.  What is the impact of radical versus moderate discounting - how revenue managers can build these into their strategies to achieve maximum REVPAR.
  • Managing the Market Segment Mix.  Managing demand and discounts by market segment has become a critical skill for Revenue Managers.  We will explore ways to ‘juggle' market segments for optimal REVPAR.
  • Distribution Strategies.  REVPAR is no longer the only metric. Revenue Managers now must manage distribution channels based on the cost of reservation in order to achieve maximum revenue ‘flow through'.
Following this web cast, participants will have a greater understanding of the forces impacting revenue management and the revenue management function in a ‘fragile' economic recovery.   This program will provide guidance as to the information, research and reports that need to be accessed to develop effective revenue management strategies.

This web cast should be attended by General Managers, Revenue Managers and Directors of Sales as well as anyone else involved in Revenue Management decisions.  

This web cast will be offered on September 25 
at 10:00am PDT, 11:00am MDT, Noon CDT and 1:00pm EDT.  

It is approximately an hour in duration and the fee is $109 per connection, 
$99 for two or more connections from the same company. 

Click here to register. 

This web cast will be offered on September 25 at 10:00am PDT, 11:00am MDT, Noon CDT and 1:00pm EDT.  It is approximately an hour in duration and the fee is $109 per connection, $99 for two or more connections from the same company. Click here to register. 

Revenue Manager Master Mind groups are now forming.  These will be facilitated by twice monthly collaborative teleconference calls and web based programs, featuring best practices and guest experts.  Space is limited in each group and also defined by not having competitors or revenue managers from companies that have competing hotels in a member's market in the same group.  For more info contact Carol Verret at carol@carolverret.com

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.

Carol Verret, Consulting and Training
Carol Verret
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
Web Site: http://www.carolverret.com/
Email: carol@carolverret.com

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