News for the Hospitality Executive |
In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book. Watch this Episode » Next Week: The Traveler’s Road to Decision Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research Subscribe to VTV » What is VTV? VTV is a video blog where you will find
short interviews with industry experts on the most important issues in
online marketing, e-commerce, sales and distribution in the hotel
industry. Each week, host John McAuliffe, Chief Marketing Officer of
VFM Leonardo interviews an industry expert on a single topic related to
online merchandising in order to help you extract more value from your
hotel’s presence on the Internet. About VFM Leonardo VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow VFM Leonardo on Twitter at www.twitter.com/VFMLeonardo. |
Contact: Julie Vieth Communications Specialist VFM Leonardo Inc. www.vfmleonardo.com 111 Peter Street, 5th Floor Toronto, ON, M5V 2H1 Canada Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 [email protected] |