CHICAGO, IL - September 28, 2009
— Interactive media
will represent nearly one of every five dollars spent by marketers on
media in
the U.S. next year. The reinforcing affect of online advertising viewed
together with high organic search ranking makes online ads even more
effective.
The most recent research shows that users exposed to both search and
paid ads
convert 22% more often than with search alone. Leveraging this trend
and the
expertise of TravelCLICK,
the industry’s digital marketing leader, Joie de Vivre, California's
largest
boutique hotel collection, has realized substantial returns since
moving its
pay-per-click (PPC) advertising campaign to TravelCLICK. The
premier provider of ecommerce solutions
for hotels, TravelCLICK created a customized campaign for all of Joie
de
Vivre’s 38 boutique properties. To date,
the campaign has generated big results, with some properties realizing
as high
as a 20-to-1 return on investment (ROI).
"TravelCLICK’s
depth of expertise in digital
marketing
and insight into consumer shopping behavior give us an integrated view
of our
PPC program and how it fits into our overall hotel Internet
marketing
strategy,” said Linda Palermo, Joie de Vivre’s Chief Revenue Officer.
“Our targeted, focused PPC campaigns—customized
for each of our unique California properties—attract guests with a
higher
probability of conversion, and they have been a cost-effective way to
attract
customers from all over the world.”
Part of its digital agency services, TravelCLICK's PPC solution is a
fast and powerful way for hotels to achieve high visibility for search
marketing, driving traffic to websites and converting “lookers to
bookers”
through an easy, interactive booking process.
By targeting certain keywords to display ads, for example, "luxury
hotel waterfront San Francisco," Joie
de
Vivre ensures its message is displayed only on the most relevant
searches. All search keywords are based on a
"per-click" cost, determined by a bidding system driven by search and
content relevancy. Joie de Vivre pays
only when a potential guest clicks on its ad and visits
www.jdvhotels.com. There, guests are greeted by a
"matchmaker" named Yvette, who puts together personality types with
specific hotels—showcasing the range of experiences the company can
provide.
.
An early adopter of interactive
marketing and online channels to maximize revenue, Joie de Vivre uses
several
other TravelCLICK solutions to convert guests.
TravelCLICK's iHotelier®
central reservations system
efficiently drives the company’s main revenue-producing channel.
iHotelier’s award-winning
booking engine, iStay®, with its guest-friendly, single-screen
navigation, enables
guests to personalize their stay experience by adding amenities and
customizing
packages—delivering enhanced revenue to hotels with every
booking. Joie de Vivre also uses TravelCLICK's business
intelligence solutions to understand its
performance compared to its competitors, and participates with
TravelCLICK in
Travel Agent Media advertising, ensuring a continuous and strategic
presence in
the high-margin travel agent distribution channel.
.
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John
Hach, Vice President
of Media and
Industry Relations at TravelCLICK
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"Joie de Vivre has long been an innovator in digital marketing"
said John Hach, Vice President of Media and Industry Relations at
TravelCLICK. "Leveraging the power
of pay-per-click advertising for each of its properties is another
smart
business decision. With PPC promotions,
they can move more traffic through their website, capitalize seamlessly
on
their creative conversion strategy—and ultimately, profit more from
online
bookings.”
.
The Shorebreak Hotel in Huntington Beach, California.
Photo
credit is Matthew Millman.
.
About TravelCLICK, Inc.
TravelCLICK, the
leader in hotel ecommerce solutions, provides a continuous flow of
high-value
online bookings to hotels worldwide. A uniquely comprehensive
one-stop
solution, TravelCLICK offers market intelligence, distribution,
electronic
marketing, and media solutions delivered with personal attention and
local
market expertise. With revenue optimization experts in every global
market, we
help our clients make better business decisions, generate greater
demand from
the right mix of channels, convert more shoppers to high-value guests,
and
increase revenue and profitability. Serving the hospitality industry
since
1999, TravelCLICK has more than 14,000 customers in 140 countries with
offices
in Barcelona, Baltimore,
Chicago, Dubai,
Houston, Phoenix,
Melbourne, Shanghai,
and Tokyo.
TravelCLICK is a registered
trademark of TravelCLICK, Inc. All other
marks are property of their respective owners.
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