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Softscribe Inc. Signs Ilan Lael Foundation

James Hubbell and family pioneer “beauty as a door to change,”
green construction through straw bale techniques

ATLANTA, September 28, 2009 - Softscribe Inc., a 10-year-old technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced the Ilan Lael Foundation retained its services to develop and execute a brand strategy to build global visibility. Internationally known artist, James Hubbell, created the 501(c) (3) non-profit foundation 22 years ago with his wife, Anne.  Its mission is to integrate arts, nature and beauty into the lives of individuals and communities. The Foundation maintains the Ilan-Lael property in Santa Ysabel, CA as a place for artists and the community to make the vital connection between people, art, and nature in order to create a more sustainable and harmonious world. 

Hubbell works both solo and collaboratively with his architect-son, Drew Hubbell, via their architectural firm Hubbell and Hubbell, a separate entity from the Ilan Lael Foundation.  The team works with clients, architects, designers, artisans and fellow visionaries to marry soul-stirring beauty to the practicalities of living in harmony with nature.  Drew Hubbell worked with regulatory agencies to develop the use of more sustainable materials and processes, and pioneered permitted straw bale structures in San Diego city and county. 

“It’s a great privilege to work with James and his team,” said Julie Keyser-Squires, Softscribe Inc. CEO.  She was tapped to give a five-minute presentation entitled “Beauty for Change” on James Hubbell’s lifework at the first Ignite Atlanta gathering in September 2009. 

Five-minute video on “Beauty for Change: The Art and Vision of James Hubbell 

On October 3 and 4, 2009, there is a private showing of James Hubbell’s work at San Diego’s Mingei International Museum, and a tour of the Ilan Lael property.  For reservations call 619/239-0003 x 116 and for more information please visit

For more than 40 years, James Hubbell has been creating art and fostering world peace
and environmental sustainability. 
The main studio at Ilan Lael, Santa Ysabel, California

About Softscribe® Inc.
Softscribe Inc. leverages over ten years of proven experience and deep domain expertise to  create client-tailored Internet public relations and marketing programs that help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   Softscribe does this with an emphasis on relationships and a customized blend of social marketing + traditional public relations + technology-based solutions.  We are proud of our best-in-class clients, which include Activision.TV, Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would like to help you, too. For more information please visit

About the Ilan Lael Foundation
The Ilan-Lael Foundation is a 501(c) (3) non-profit foundation whose mission is to integrate arts, nature and beauty into the lives of individuals and communities. The Foundation promotes environmental responsibility by emphasizing sustainable building practices; cultivates a fellowship of humankind with cross-cultural and hands-on projects; and inspires artists and others toward community activism by providing: a place for thoughtful conversation and idea exchange. Ilan Lael is a place to create beauty, renew spirit, and celebrate life. For more information please visit

SOFTSCRIBE is a registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.


Julie Keyser-Squires, APR 
Softscribe Inc.
Twitter:  @Juliesquires

Marianne Gerdes
Ilan Lael Foundation
(760 ) 632-5565



Also see: Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification; 'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads / August 2009
Softscribe Inc.’s First Users Group Reveals Keen Tech Vendor Appetite for Social Media; Meetup of 30 people during HITEC represented 100% client attendance / July 2009
Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media / Julie Keyser-Squires, APR / June 2009

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