News for the Hospitality Executive
Santa Clara, CA – September 22, 2009 – Milestone Internet Marketing, Inc. announced today that it won two awards for its innovative website design and internet marketing strategies for hotels. The websites were judged using criteria such as creativity, innovation, campaign impact, design, copywriting, and usability. The judges for the awards are experienced professionals with in-depth understanding of the current state-of-the-art in advertising and design and represent some of the best the Internet Advertising community has to offer.
Milestone hotel websites recently won the following awards:
Best Western Tuscan Inn – Kimpton Hotels (http://www.tuscaninn.com/) won WMA’s 2009 WebAward for Outstanding Hotel and Lodging Website. The Best Webstern Tuscan Inn website was a result of extensive collaboration between Kimpton Hotels and Milestone’s award winning design and promotion teams. Prior to Milestone, the property had a website that was not producing much revenue. By redesigning the website and promoting it through online channels, Best Western Tuscan Inn seen remarkable results. Just in January and February 2009, the new website produced over 4X the old website’s total 12-months revenue during 2008. On a month-to-month basis, the total room nights booked increased 30X over the previous year, despite the current economy.
Founded in 1981 by Bill Kimpton, every Kimpton hotel features personalized guest services, comforting in-room amenities, specialty rooms and suites, and provides a range of exciting culinary experiences through affiliated top-rated destination chef-driven restaurants. Kimpton takes pride in its commitment to social responsibility and leads the hospitality industry in ecological practices through its innovative EarthCare programs. Privately held, Kimpton received the highest ranking in customer satisfaction scores by the Market Metrix Hospitality Index for the entire year of 2007, exceeding all other hotel companies, including those in both the luxury and upscale segment. Among the company’s newest properties are the Hotel Monaco Alexandria and Jackson 20 restaurant in Virginia, which opened in January 2008, and the Hotel Palomar Los Angeles in Westwood and the adjacent BLVD 16 restaurant. Additional projects are underway in Florida, Philadelphia, Atlanta, Baltimore, Chicago and Virginia. For more information, please visit www.KimptonHotels.com or call 1-800-KIMPTON.
InterContinental Boston (http://www.intercontinentalboston.com/) won 2009 IMA Award for Outstanding Achievement for the Hotel/Resort Category. Milestone worked closely with InterContinental Boston to design a clean and sophisticated website and strategically promote it online. When the site went live in February 2008, Intercontinental Boston experienced a stunning $30K jump in online revenue. On a month-to-month basis, the hotel has experienced over 50% increase in website visitors.
These awards are addition to 3 awards already won by Milestone in 2009, including WMA’s 2009 IAC “Best Hotel and Lodging Website” Award for NYLO Hotels (http://www.nylohotels.com/). Each of the award-winning websites was created by Milestone Internet Marketing, Inc. in an effort to increase online traffic and overall revenue for the hotels through optimized website design and strategic internet marketing.
|Also See:||Milestone Internet Marketing, Inc. Launches eBuzz ConnectTM; Online Social Media Management for the Hospitality and Travel Market / June 2009|
|Milestone Internet Marketing, Inc. Launches eBuzz ConnectTM; Online Social Media Management for the Hospitality and Travel Market / June 2009|
|Milestone Internet Marketing, Inc. Enhances Its Google Certifications / June 2009|
|Milestone Internet Marketing, Inc. Wins Best Hotel and Lodging Website Award / April 2009|
|Milestone Internet Marketing, Inc. Wins Multiple Adrian Awards for Excellence in Hotel Internet Marketing / January 2009|
|Milesone Launches Graviti™; Hotel Industry’s First Integrated Social Media Optimization Plan / November 2008|
|Milestone Internet Marketing wins W3 Silver Award for Hotel Website Design and Promotion / November 2008|
|Matt Cutts, the Google Guy, Shares Insights on Smart Strategies and Analytics for Improving Hotel Web Site Performance / November 2008|
|Interview with Matt Cutts from Google Regarding Best Practices for Promoting Hotels Online / Benu Aggarwal / March 2008|
|Milestone Internet Marketing, Inc. Wins Gold Adrian Award for Excellence in Hotel Internet Marketing / January 2008|
|Blogging For Lodging; Are You Blogging Yet? / Benu Aggarwal / April 2007|
|Milestone Internet Marketing Licenses Hotels to HTMLs™ Handbook To Best Western International (BWI) For Online Education / May 2005|