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The Knowland Group creates online applications to support hotel event and group sales. Knowland Readers and Insight have revolutionized hospitality sales by providing a user-friendly online application that allows access to a database of virtually every event in North America, historical data, next-day comp reports, a detailed lead generator, lead assignment and ROI tools, and much more. Joining the lineup in 2009 is Target Net, a Web platform that integrates every major function in the event booking process, which has the potential to be another industry game changer. Target Net creates a tool for sales teams and managers to manage accounts, track goals, create documentation (proposals, contracts, BEOs) and even make floor configurations and set menus. The Knowland Group prides itself on relentless innovation and outstanding customer service. �When working with a sales force, their needs, naturally, are addressing the concerns of their own customers,� says Michael K. McKean, Knowland CEO. �We provide the means to efficiently find the right groups and events for the property, allowing them to maximize occupancy and focus on serving their clients.� From intuitive Web applications to an Event Booking Staff ready to set appointments, The Knowland Group has combined product innovation and customer service to become the hospitality industry�s leading market-intelligence company. About The Knowland Group
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