Hotel Online
News for the Hospitality Executive


What Does the Future Hold? New Forecasting Book Helps Hospitality
Professionals Anticipate Business and Economic Trends

Lansing, Michigan, September 2009—In an age of economic and political turmoil, hospitality executives must plan for business conditions one, five, or ten years ahead. But how can anyone anticipate events such as the global economic collapse of 2008? In Hospitality 2015: The Future of Hospitality and Travel, a new book published by the American Hotel & Lodging Educational Institute (EI), two leading futurists and a hospitality educator offer a primer of business forecasting, then apply their methodology to identify trends and extrapolate likely world and industry developments and events based on those trends. 

Authors Marvin J. Cetron, Frederick DeMicco, and Owen Davies detail 55 specific trends and discuss how those trends are likely to affect the hospitality and travel industry—including restaurants, tourism, airlines, the cruise industry, meetings, and expositions—in the next several years.  They look at topics including hospitality in the age of terrorism, medical tourism, the world economy, and advances in technology. 

“If this recession teaches us anything, it shows that every executive, middle manager, and student in the tourism and hospitality industry needs to learn how to anticipate change,” said Robert A. Gilbert, CHME, CHA, president and CEO of Hospitality Sales and Marketing Association International, in his foreword to the book. He adds, “If anyone can teach practical forecasting for travel and hospitality and show us what lies ahead, these authors are the obvious choices.”

Hospitality 2015: The Future of Hospitality and Travel is available from the Educational Institute for $59.95; $39.95 for AH&LA members. For more information or to order, visit or call 800-752-4567 or 517-372-8800.  Outside the U.S. and Canada, call 407-999-8100. 

Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.




Elizabeth Johnson
Marketing Manager


Also See: New Certified Hotel Administrator (CHA) Resources Fit Needs of 21st Century Hoteliers / June 2009
Educational Institute, FreemanGroup Collaboration Results in New “Train, Retain, Assess, and Certify” (TRAC) Program for Line-Level Skills Training / April 2009
New Educational Institute DVD Provides Insight Into Sales Tactics For Tough Economic Times / March 2009
New Edition of Hotel Asset Management: Principles and Practices Addresses Timely Issues / February 2009
Educational Institute, FreemanGroup Partnership Focuses on Training and Measurement Solutions / November 2008
Professional Development Program Helps Managers Prepare for Recertification / October 2008
NEW Online Assessment Tool Prepares Candidates for CHA Exam / October 2008
New Edition of “International Hotels: Development and Management” Explores Global Issues / September 2008
CARE® Online Program Streamlines Alcohol Service Training / September 2008
Celebration of Excellence to Honor Distinguished CHA and MHS Designees / September 2008
Departing from Traditional Textbooks, the American Hotel & Lodging Educational Institute Publishes a Novel about the Hotel Industry Written by a Former Hotel Executive / September 2008
New Castle Hotels & Resorts Chooses American Hotel & Lodging Educational Institute for Supervisory Training / July 2008
Educational Institute Offers CHA, CLM Exams Online / May 2008
Educational Institute Offers New Spanish Training Program / April 2008
Educational Institute Offers Certified Hotel Administrator in Spanish / March 2008
EI’s Revised Supervisory Skill Builders Programs Offer Targeted Training for Lodging, Food Service, Gaming, and Clubs / March 2008
Educational Institute Introduces Certification for Lodging Owners / March 2008
New Edition of Supervisory Skill Builders Prepares New Leaders for Role / November 2007
Educational Institute, Workplace Languages Offer English-Spanish Phrase Guides for Hotel, Restaurant Industry / October 2007
Educational Institute Introduces Four New Professional Certification Designations / July 2007
New Edition of Hospitality Today Textbook Now Available / July 2007
Educational Institute to Offer Sunrise Basic Training DVDs / May 2007
Educational Institute Training Content Now Available on iPod® / May 2007
New Edition of Hotel Investments Book Debuts at ALIS Conference / January 2006

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources

Please contact Hotel.Onlinewith your comments and suggestions.