Hotel Online  Special Report


Meeting Professionals, Elite Hotels Unite at the Fall 2009
Elite Meetings Alliance (EMA)

 - As the Travel Industry Comes Back, Hospitality Execs Rally Support, 
Book Meetings and Demonstrate the Value of Sustainable Business, 
Conducted in Real Time -


SANTA BARBARA, CA, September 22, 2009 – The Fall 2009 Elite Meetings Alliance, September 13-15, demonstrated that a new era is at hand for the travel industry—both in the way industry leaders come together and exchange ideas to advance the interests of the industry, and the way meetings business gets done. 

Held at the Boca Beach Club at the Boca Raton Resort & Club in Florida, the event brought together nearly 200 of the industry's top planning professionals and representatives from Elite Certified hotels in the U.S., Canada, the Caribbean, and Mexico. The Spring 2010 Elite Meetings Alliance will be held May 16-18 at the Terranea Resort in Rancho Palos Verdes, California. An Offshore Elite Meetings Alliance has recently been added to the mix. It will take place at The Royal Hawaiian January 24-26, 2010, and will feature properties primarily from Hawaii and other offshore locations.

Breaking Industry News First

The Elite Meeting Alliance, a semiannual event held by Elite Meetings International (EMI), is recognized for its one-on-one business meetings, educational seminars, high-quality speakers and entertainers, and social gatherings that foster new relationships and build business.

Headlining the Fall 2009 event was Geoff Freeman, Senior Vice President of the U.S. Travel Association, who addressed attendees just hours before the national release of a study conducted by Oxford Economics that reported on the value of business travel for the Return On Investment (ROI) of corporations. (

“We were thrilled to have Geoff Freeman speak at the EMA and preview the results of the Oxford study,” said Kelly Foy, EMI’s Chief Executive Officer. 

Among other insights, Freeman commented that the industry is successfully confronting unprecedented challenges and bracing for more—even as it demonstrates, for policymakers and the general public, that the ROI of travel and meetings is greater than ever.

Foy concluded, “We have clearly entered a new era for the travel industry—in which personal advocacy, uniting as an industry to meet common goals, and utilizing the latest in technology and communications—will be the keys to success. EMI and our partners are grateful to be at the cutting edge in each of these areas, as we continue to bring hotel and meeting professionals together to do business in new and unprecedented ways.”

Doing Business . . . Efficiently, Sustainably, and in Real Time

As at past Elite Meeting Alliance events, the bulk of the three-day conference was dedicated to one-on-one meetings between the attending hoteliers and corporate, association, and incentive meeting professionals. 

But this fall’s one-on-one sessions had a new twist: the appointments were set up and business was conducted using proprietary technologies from EMI— including its FaceTime™ appointment scheduler and its RFP system for booking business in “real time,” without a shred of paper.

Michael Garrow, Vice President of Sales & Marketing from Kingsmill Resort, said, “The entire EMA event, and all of Elite’s technology innovations, were eye-opening.” He concluded, “Over the course of three days we had 15 dedicated one-on-one appointments and met the majority of the attending planners during networking events. I came away with several RFPs totaling over 1,000 room nights, 750 of which are very likely to contract. There’s no question in my mind that there’s no better, easier or more efficient way to book meetings business.”
Senior Meeting Planner Jennifer Leto of Hess Corporation said, "We have always known that EMI brings the highest quality luxury hotels to the table and makes it possible to connect with them easily. What is now clear is that EMI continues to innovate technologies that are changing the way hotels and meeting professionals do their business, and will continue to do so into the future.”

On the eve of the conference, EMI announced that it had doubled the size of its Advisory Board; quadrupled its unique visitors per month to nearly 20,000 at; cemented a technology partnership with Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), and worked to provide other corporate partners with access to planner-focused, hotel profile information and its Request For Proposal (RFP) functionality. 

The company also recently unveiled its proprietary FaceTime™ appointment scheduling system, which is being used next at the Hosted Buyer Program at the Motivation Show (IT&ME) in Chicago, September 29-October 1.

The company expects to make additional new product announcements in the coming weeks.

Walking Away with Business – and Even Having Some Fun

During the event attendees commented on the quality of both planners and hoteliers, and the conduciveness of the Elite Meetings Alliance environment to conducting business.

Gus Vonderheide, Vice President of Sales, Group for Hyatt Hotels & Resorts said “[It was] extremely impressive how prepared the planners at the EMA are to conduct business.” 

Erika Davis, Senior Meeting & Event Coordinator, of Southeast Toyota, also expressed her approval, saying, “It is refreshing to experience a conference that has mastered the balance between function and fun. Your formula is inspiring. In an amazingly short time, I have made connections that I know will lead to promising, long-term business and professional development relationships.”

Respondents to an audience survey taken at the conclusion of the EMA—planners and hoteliers alike—confirmed positive impressions of the company’s innovations and the success of the EMA at achieving its goals.

According to the survey, 100% of hotels in attendance believed they would book meetings business from the planners they met with at the EMA. 97% of planners surveyed believe they would book meetings at those hotels. And in another unanimous vote, 100% of respondents said they got at least the ROI they expected from the event, or more. 

An informal survey taken by EMA staffers reported similar unanimity surrounding the social, networking and entertainment components of the events, which were executed flawlessly by the Boca Beach Club at the Boca Raton Resort & Club.

“We work hard and we play hard,” concluded Foy. 

“It’s just in our corporate DNA.”

About Elite Meetings International

Based in Santa Barbara, Elite Meetings International (EMI) provides integrated solutions to enhance the performance of meeting and hospitality professionals. EMI supports this community through a combination of innovative technology, direct sales support, customized marketing programs and face-to-face business-building events. Additionally, the company’s Web site serves as a commission-free RFP-generating tool and a comprehensive vehicle for sourcing luxury, upper-upscale and upscale properties. For additional information, please visit or call 805-730-1000.


Michael Frenkel for 
Elite Meetings International, Inc.
(212) 808-6556

Also See: Elite Meetings International Achieves Unprecedented Growth - In Less Than a Year, EMI Doubles the Size of its Advisory Board, Quadruples Website Traffic and Cements New Corporate Relationships; Hyatt, Starwood Execs Are Added to the EMI Advisory Board / September 2009 Wins Gold in the 2009 Travel Weekly Magellan Awards / September 2009
Geoff Freeman of the U.S. Travel Association Will Deliver the Keynote Address at the Fall EMA, September 13-15; Elite Meeting Alliance (EMA) to Feature Leading Industry Speakers - Focus on Building Business in the Current Economic Climate/ August 2009
Getting Face Time at Trade Shows Just Became Easier Elite Meetings International Set to Partner with Top Meeting Industry Partners to Roll Out its FaceTime™ Appointment Scheduler at High-Traffic Shows / July 2009
Elite Meetings Alliance Brings Together Top Meeting and Hotel Professionals: Despite Challenging Times, Strong Interest in Meetings Reported / May 2009 Goes Commission-Free / January 2009
Elite Meetings International Releases List of Five Top Renovated Resorts / September 2008
Elite Meetings International Announces Magazine Distribution Agreement with Hudson News at Major US Airports; Elite Meetings magazine to arrive on newsstands July 1 / June 2008
Elite Meetings International, Inc. debuts version 2.0; New site release packs powerful, time-saving tools for planners to search, locate, and negotiate directly with luxury hotels / June 2008
Group Business, Education, and Networking Headline the Spring 2008 Elite Meetings Alliance; Top hoteliers and meetings planners succeed in booking group business at the Elite Meetings Alliance hosted by Elite Meetings International / April 2008
Elite Meetings International Announces the Acquisition of; The purchase allows company to move forward on its long term vision / January 2008 Takes Bronze in the 51st Annual Adrian Awards; Official Award Presentation by HSMAI to be January 28, 2008 at New York City's Marriott Marquis / December 2007 to Launch First-Ever Online Community for the Luxury Meetings Market / November 2007
Elite Meetings International Welcomes Brad Pirman as CIO / October 2007
Group Business, Education and Networking Highlight the Fall 2007 Elite Meetings Alliance; Powerful Combination Delivers Successful Outcome / September 2007
Elite Meetings International Welcomes Susan Campbell to Top Editorial Post / August 2007
Elite Meetings International Opens Latin America & Caribbean Offices; Mauricio Aceves, Caroline Musy, and Renata Villa appointed to management team / July 2007
Elite Meetings International Announces Capital Investment from Jones Equity Partners; Company receives initial $2 million investment, backed by $5 million in revolving credit / July 2007
ELITE MEETINGS International Welcomes Thérèse Hilton as the Newest Member of the Team; The company states this is the first of many key hires in anticipation of exponential growth in 2007 and 2008 / June 2007
Elite Meetings International Launches New Magazine Showcasing North America's Top Hotels and Resorts for Meetings; Elite Meetings magazine, along with the newly launched Web site, are the ultimate resources for meeting and incentive planners / April 2007
Elite Meetings International Launches First-of-its-kind Website, Setting a New Standard for Meeting and Event Planning; Extensive database of North America's top resorts and hotels establishes a one-stop-shop for planning professionals / April 2007
Sundance Prepares for the Elite Meetings Alliance; Event unites top meeting and incentive planners with hotels and resorts for a one of a kind face-to-face business meeting experience / February 2007
Luxury Hoteliers and Corporate Planners Rave About the ELITE MEETINGS ALLIANCE; Next Alliance, Scheduled for March 19-21, 2007, at Utah's Sundance Resort / October 2006
Top-tier Incentive/meeting Planners and Hospitality Executives Join Elite Meetings Advisory Board; Magazine Featuring Best Properties to Launch in 2007 / October 2006
Top-tier Incentive/meeting Planners and Hospitality Executives Join Elite Meetings Advisory Board, Magazine to Launch in 2007 / September 2006
Top Corporate Meeting and Incentive Planner, Luxury Hotelier Gathering in September Has a Few Remaining Openings / August 2006
Hoteliers and Corporate Planners Give High Marks to Inaugural Elite Meetings Alliance; Next Alliance scheduled for September 10-12, 2006, at The Club at Hammock Beach in Florida / May 2006
Hoteliers and Corporate Planners Give High Marks to Inaugural Elite Meetings Alliance; Next Alliance scheduled for September 10-12, 2006, at The Club at Hammock Beach in Florida / May 2006


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